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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
Episodes
304 episodes
#020: What No One Tells You About Burnout and Business Growth with Masha Kay
You’ve heard it before: just push through. Hustle harder. Do more.But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with you...
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Season 3
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Episode 20
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39:06
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#019: 6 Game-Changing Lessons from My First Mastermind Experience
What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?In this episode, I’m sharing the most important lessons I brought home from m...
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Season 3
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Episode 19
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21:26
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#018: How Amy McLaren Built a Charity That Works - and Why Philanthropy Belongs in Business
What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”?In this episode, I’m joined by Amy McLaren, founder of <...
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Season 3
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Episode 18
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29:14
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#017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)
If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs...
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Season 3
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Episode 17
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17:24
#016: What’s Your Business REALLY For? Why It’s Time to Dream Bigger Than Profit
You didn’t start your business just to make money.Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels m...
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Season 3
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Episode 16
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16:31
#015: My Must-Have Tools for Starting and Scaling an Online Business
If you’ve ever felt overwhelmed trying to figure out what tech you actually need to run your online business—you’re not alone. When I first started, I wasted hours (and way too much money) testing tools that promised everything and del...
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Season 3
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Episode 15
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27:52
#014: 7 Questions to Ask Before Hiring a Business Coach (So You Don’t Waste Your Money)
Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit? You’re not alone. With zero regulation in the coaching industry, it’s far too easy to invest in someone who’s g...
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Season 3
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Episode 14
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18:21
#013: How to Take a Stand in Business Without Losing Customers or Sales
Ever feel torn between standing up for what matters and protecting your business?In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the o...
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Season 3
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Episode 13
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39:07
#012: My 50th Birthday Episode: 10 Hard-Earned Lessons on Life, Business & Legacy
It's my birthday and I'm turning the BIG 5-0! I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about th...
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Episode 12
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34:47
#011: Steal My Email Marketing Strategy (+ templates)
If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé!I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email m...
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Episode 11
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18:35
#010: What I’d Focus On to Go from $30K to My First $100K in Business
Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there.In this epi...
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Episode 10
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27:47
#009: How to Handle the Doubters and Build Your Business Anyway
What do you do when the people closest to you don’t believe in your business?You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It’s frustrating, it’s ...
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Episode 9
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16:39
#008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)
You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets.If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough.In today’s...
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Episode 8
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27:29
#007: Tired of Self-Doubt? This Quiz Reveals What’s Really Holding You Back
Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good.In this...
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Episode 7
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32:22
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#006: Detox Your Mindset: 5 Shifts to Level Up Your Business and Life
Are you working harder than ever but still not seeing the results you want in your business? You’re not alone.The truth is, it’s often not about strategy—it’s about mindset. Yes, even a business strategist is telling you this! In this ep...
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Episode 6
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20:35
#005: Let Them Be Wrong! Why You Don’t Need Everyone to Like You to Succeed in Business
Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing?In this special listener c...
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Episode 5
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16:00
#004: The Hidden Business Habits Keeping You Stuck (And How to Fix Them)
Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it?It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I...
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Episode 4
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12:35
#003: Does Selling Feel Icky? 5 Ethical Strategies to Make Sales Feel Good
Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode.<...
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Episode 3
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17:06
#002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)
Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout?In today’s episode of The Business of Good, we’re diving in...
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Episode 2
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35:45
#001: This Is Where Your Mission and Money Goals Meet. Welcome to The Business of Good!
Have You Been Told Profit and Purpose Can’t Coexist? Think Again.What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to ...
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Episode 1
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20:13
Trailer: Meet My New Podcast, The Business of Good!
Big changes are happening, and I couldn’t wait to share them with you! 🎉After years of hosting No BS Business School and helping thousands of entrepreneurs grow their businesses, I realized it was time to shift gears and...
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Season 3
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2:57
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#285: The Final Episode of No BS Business School
Today’s episode of No BS Business School is a little different—and by that, I mean it’s the last one. After 285 episodes of real talk, hard-won strategies, and this incredible community, it’s time to close this chapter and...
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Season 3
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Episode 285
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23:18
#284: What You REALLY Need to Know About Paid Ads Before You Start
Wondering if you’re ready to invest in paid ads for your business? Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.In...
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Season 3
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Episode 284
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26:14
#283: 6 Things I'd Do Differently If I Was Starting My Business From Scratch
As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2025, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now.It's normal to question yourself ...
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Season 3
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Episode 283
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14:12
#282: Sick of Spinning Your Wheels? Here’s How to Nail a Niche That Sells
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need! We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your ...
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Season 3
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Episode 282
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32:55