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Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle?
Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own?
Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic?
If you're nodding your head, this podcast was created for you.
You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step.
That's what Evergreen Marketing Simplified is here to help you build.
This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business.
Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host.
I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy.
I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you.
That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces.
Inside Evergreen Marketing Simplified, you'll learn how to:
✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered.
✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish.
✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients.
✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to.
✨ Build thought leadership and become the trusted voice people recommend.
✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch.
And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there.
You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business.
If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work.
Next Steps:
💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow
📲 Connect with me on Threads: @janditchfield.co
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Episodes
342 episodes
61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)
What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility?Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coac...
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60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business
Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck?A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren...
59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)
You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming?Most people immediately assume the answer is to increase downloads. Mo...
58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business
Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?"Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growt...
57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts
If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy.Because here’s the truth: creating great episodes is only part of the eq...
56 // How to Stay Consistent With Your Podcast Over the Summer | Podcast Marketing Strategies
If you’ve been thinking about pulling back from your podcast this summer because you’re tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you thi...
55 // The Podcast SEO Strategy That Took Her to From Invisible to the Top 100 | Podcasting For Business
You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That’s the part nobody really talks about when it comes to podcast growth.Because the issue usual...
54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business
You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strategy underneath it. And honestly, that’s the biggest shift inside Podcast Mar...
53 // Are You Giving Away Too Much Free Content on Your Podcast? | Podcast Marketing Tips
If you’ve ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definitely not alone. And honestly? For a long time, online marketing taught us to...
52 // The Biggest Mistake Keeping Your Podcast From Replacing Social Media | Podcasting for Business
There’s a reason so many women entrepreneurs feel exhausted by social media right now. It’s not because you’re bad at marketing. It’s because most of us were taught to believe that constant visibility equals business growth. And when you start ...
51 // 3 Simple Content and Podcast SEO Strategies to Turn Listeners Into Clients
Your podcast might not have a download problem. It might have a positioning problem. Because most business owners are spending hours creating content, trying to grow their audience, and constantly marketing your podcast without realizing the re...
50 // The 5 Biggest Podcasting Myths That Cost Coaches and Consultants Clients
You do not need a massive audience to build a profitable podcast. But for a lot of coaches and consultants, that’s exactly what they’ve been taught to believe. More downloads. More visibility. More content. And yet, so many podcasts still aren’...
49 // Why Your Podcast Isn't Generating Leads (And Why It's Not Your Fault)
Your podcast isn’t failing—but if it’s not generating leads, it’s easy to start questioning everything. Your ideas, your consistency, even whether podcasting for business is actually worth it. But Generating Leads doesn’t come from doing more. ...
48 // Build a Low Ticket Funnel with Your Podcast & Skip the Live Launch Cycle
You’re publishing consistently—but your podcast still isn’t generating revenue. That gap isn’t about effort. It’s about structure. A low ticket funnel gives your podcast a defined role: guiding the right business owners from discovery to decisi...
47 // How to Start a Podcast for Your Business | My New Program Revealed
If you’ve been sitting on the idea to start a podcast for business, but something keeps holding you back, it’s probably not motivation—it’s uncertainty. Because when you really think about what it takes to start a podcast for business, it can f...
46 // Want to Grow Your Online Sales with a Podcast? Ditch Your Ideal Client Avatar!
Your podcast might be growing—but your online sales aren't reflecting it. That disconnect isn’t random. It usually means your content is doing exactly what it was designed to do… just not what your business actually needs.Because it’s no...
45 // 3 Evergreen Sales Funnel Strategies to Sell Your Online Course (Using Your Podcast)
If webinars and constant launches feel exhausting, you’re not doing anything wrong—you’ve just been taught one way to sell. And the truth is, there’s a more sustainable way to build an evergreen sales funnel that supports your life and...
44 // Why NOW is the Best time To Start a Podcast to Grow Your Coaching Business
You didn’t miss your moment with podcasting—even if it feels like you did. And honestly, that thought alone is usually the thing holding you back from deciding to start a podcast in the first place.Because it’s not about being early. It’...
43 // My Top 5 Online Course Mistakes (And How to Avoid Them)
You don’t realize how much you’ve been overcomplicating your online course… until you build one from a completely different perspective.Because looking back, none of my biggest mistakes came from lack of effort. They came from thinking I...
42 // How to Price Your Evergreen Course (So It Actually Sells)
If your course isn’t selling, it’s tempting to assume the problem is your content. But more often than not, the issue sits in how your evergreen course is priced—and whether that price actually supports trust, positioning, and sustainable sales...
41 // Are Online Courses Dead? Why Evergreen Courses Are the Future in 2026
Everyone’s asking the same question right now: are online courses dead—or have we just been building them the wrong way? The truth is, evergreen courses aren’t failing. They’re being filtered.Because what’s changed isn’t demand—it’s dis...
40 // A Step-By-Step Plan to Rebrand Your Podcast Without Impacting Audience Growth
Rebranding your podcast can feel like a risk—especially when you’ve built momentum and don’t want to disrupt your audience growth. But staying misaligned as your business evolves can quietly limit your audience growth far more than making a str...
39 // How to Know When It's Time to Rebrand Your Podcast | Podcast Marketing Strategy
Podcast marketing isn’t just about your content, your consistency, or your strategy—it starts with how your show is positioned from the very first impression.If your podcast isn’t driving the audience growth, podcast download growth, or ...
38 // Evergreen Sales Funnel | A Step-by-Step Guide to Course Sales Without Launches
If you’ve been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn’t your course—it’s the...
37 // My Highest Download Month: What Evergreen Marketing Taught Me
What if the thing you’ve been building is working… you just haven’t stopped long enough to see it?This episode is a little different. We’re talking about evergreen marketing, but not in the way you normally hear it. Not as a strategy you...