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The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
Episodes
316 episodes
032: How to Leave Your 9–5 and Start a Business with Shannon Russell
You’ve done everything “right.”The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering…Is this really it?In today’s episode, I’m joined by busi...
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Season 3
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Episode 32
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27:01
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031: 3 Things I’d Do Differently If I Was Starting My Business Today
You don’t get to your second act in business without learning a few things the hard way.In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today.If you’ve been trying to bui...
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Season 3
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Episode 31
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15:18
#030: Kick These Excuses to the Curb: 5 Impact Business Myths Debunked (Series 4 of 4)
You care about making a difference through your business—but something keeps holding you back.“I’m not ready.”“I’m too small to make a difference.”“I don’t want to get it wrong.”Sound familiar?If you’ve been telling...
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Season 3
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Episode 30
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18:05
029: How to Pick the Right Cause for Your Business Without Overthinking It (Series Episode 3 of 4)
You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck.What cause should I support? How do I choose something that feels personal—but still makes sense...
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Season 3
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Episode 29
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16:12
028: A Business That Gives Back: The 4 Paths You Can Take (Series Episode 2 of 4)
You've got the skills, the passion, the heart—it’s all there.Now all you need is a way to turn what you already believe in into something that actually moves your business forward.Welcome to Part 2 of my 4-part series<...
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Season 3
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Episode 28
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20:53
027: What If the Secret to Growing Was Giving Back? (Series Episode 1 of 4)
You’ve been showing up. You’ve taken the courses. You’re doing everything “right”… So why does your business still feel stuck?This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode...
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Season 3
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Episode 27
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15:27
026: Sustainable Content Creation That Actually Works with Rebecca Stanisic
You care about making a difference—and building a business that actually lasts.But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs ge...
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Season 3
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Episode 26
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31:32
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025: Pep Talk - This Is Your Sign to Stop Playing Small
Need a boost? This one’s a pep talk.Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action.Because this week, I did something that scared me.I went live on Faceboo...
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Season 3
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Episode 25
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8:23
024: How to Run Paid Ads That Feel Good (and Work) with Megan Shields
Paid ads that actually feel good? Yep. It’s possible—and this episode proves it.If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,” or “I tried ads once. I lost money and...
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Season 3
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Episode 24
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34:25
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023: This ONE Piece of Advice Saved My First Business
Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too).“I’ve been at this for a while, and I care so much about what I ...
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Season 3
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Episode 23
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21:31
022: Stu McLaren Spills the Secrets on Recurring Revenue
You care about making a difference—and building a business that actually lasts.If you've ever wondered how to create predictable, recurring revenue without losing the heart behind why you started, you’re going to love this conversation.<...
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Season 3
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Episode 22
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39:07
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021: How to Add Impact to Your Business (Without Starting a Charity)
You didn’t start your business just to make money. You started it because you care. Because you know you’re meant to build something that matters.But when it comes to actually weaving impact into your business — without lo...
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Season 3
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Episode 21
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21:45
020: What No One Tells You About Burnout and Business Growth with Masha Kay
You’ve heard it before: just push through. Hustle harder. Do more.But what if the real reason you're stuck, exhausted, or spinning your wheels in business… has nothing to do with strategy or mindset—and everything to do with you...
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Season 3
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Episode 20
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39:06
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019: 6 Game-Changing Lessons from My First Mastermind Experience
What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?In this episode, I’m sharing the most important lessons I brought home from m...
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Season 3
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Episode 19
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21:26
018: How Amy McLaren Built a Charity That Works - and Why Philanthropy Belongs in Business
What does it really take to build a charity that lasts—and how can entrepreneurs integrate meaningful impact into their business model without waiting until they “make it”?In this episode, I’m joined by Amy McLaren, founder of <...
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Season 3
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Episode 18
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29:14
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017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)
If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs...
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Season 3
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Episode 17
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17:24
016: What’s Your Business REALLY For? Why It’s Time to Dream Bigger Than Profit
You didn’t start your business just to make money.Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels m...
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Season 3
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Episode 16
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16:31
015: My Must-Have Tools for Starting and Scaling an Online Business
If you’ve ever felt overwhelmed trying to figure out what tech you actually need to run your online business—you’re not alone. When I first started, I wasted hours (and way too much money) testing tools that promised everything and del...
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Season 3
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Episode 15
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27:52
014: 7 Questions to Ask Before Hiring a Business Coach (So You Don’t Waste Your Money)
Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit? You’re not alone. With zero regulation in the coaching industry, it’s far too easy to invest in someone who’s g...
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Season 3
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Episode 14
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18:21
013: How to Take a Stand in Business Without Losing Customers or Sales
Ever feel torn between standing up for what matters and protecting your business?In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the o...
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Season 3
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Episode 13
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39:07
012: My 50th Birthday Episode: 10 Hard-Earned Lessons on Life, Business & Legacy
It's my birthday and I'm turning the BIG 5-0! I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about th...
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Episode 12
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34:47
011: Steal My Email Marketing Strategy (+ templates)
If you're not a fan of email marketing, you're going to love this episode more than a night in watching Schitt's Creek with a glass of rosé!I'm breaking down my easy, yet effective email marketing strategy, plus sharing over 100 email m...
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Episode 11
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18:35
010: What I’d Focus On to Go from $30K to My First $100K in Business
Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there.In this epi...
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Episode 10
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27:47
009: How to Handle the Doubters and Build Your Business Anyway
What do you do when the people closest to you don’t believe in your business?You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It’s frustrating, it’s ...
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Episode 9
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16:39
008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)
You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets.If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough.In today’s...
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Episode 8
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27:29
