Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle?
Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own?
Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic?
If you're nodding your head, this podcast was created for you.
You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step.
That's what Evergreen Marketing Simplified is here to help you build.
This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business.
Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host.
I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy.
I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you.
That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces.
Inside Evergreen Marketing Simplified, you'll learn how to:
✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered.
✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish.
✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients.
✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to.
✨ Build thought leadership and become the trusted voice people recommend.
✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch.
And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there.
You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business.
If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work.
Next Steps:
💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow
📲 Connect with me on Threads: @janditchfield.co
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
Latest Episodes
Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)
Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.A great podcast can become one of the most powerful marketing assets in your busine...
61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)
What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility?Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coac...
60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business
Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck?A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren...
59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)
You know that feeling when you're consistently publishing podcast episodes, showing up every week, and creating valuable content... but the clients just aren't coming?Most people immediately assume the answer is to increase downloads. Mo...
58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business
Have you ever heard a podcasting tip and immediately thought, "That sounds easier... maybe that's what I should be doing too?"Lately, there's been a lot of conversation around shorter episodes and whether they're better for podcast growt...