Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman in business who built the business you thought you wanted… only to realize you're still chasing visibility, creating constant content, and wondering why success doesn't feel as fulfilling as you expected?
Maybe you're a coach, consultant, or service provider with a podcast who knows you're an expert—but your show isn't helping you become known, build thought leadership, or attract the opportunities you know you're capable of.
Or maybe you're tired of wondering why your podcast isn't getting discovered, growing, or charting?
If you're nodding your head, you're exactly who this podcast was created for!
The truth is, the businesses making the biggest impact today aren't built by the people creating the most content. They're built by the people who become known. When you're recognized as the expert people trust, opportunities find you, clients come to you, and business becomes more sustainable.
Your podcast shouldn't just be another piece of content. It should be the reason people know your name. That's exactly what this podcast is here to help you do.
Hi, I'm Jan Ditchfield. I launched my first podcast with a $25 microphone from Amazon and 15 downloads. Today, I host two chart-topping podcasts. I've built a multiple six-figure business powered by my podcast, and people regularly stop me in the grocery store to tell me they listen to my show.
But it wasn’t always that way. Like so many of the women I work with, I thought success meant being everywhere. More content. More platforms. More visibility. I was chasing attention instead of authority. Everything changed when I stopped treating my podcast like content and started treating it like my most valuable business asset.
That shift didn't just grow my business. It changed how people saw me. Today, opportunities come to me instead of me constantly chasing them, and I help women entrepreneurs, coaches, consultants, and service providers build that same kind of authority through podcast strategy, podcast SEO, and strategic podcast positioning.
Inside this show, you'll learn how to:
✨ Build thought leadership that positions you as the recognized expert in your field.
✨ Use podcast strategy and podcast SEO to grow a business podcast that gets discovered.
✨ Create binge-worthy episodes that help your podcast chart, build authority, and attract the right audience.
✨ Build a sustainable business by turning your podcast into your most valuable business asset.
I don't measure success by downloads. I measure it by whether your podcast helps you become known, your authority grows, and your business starts attracting opportunities instead of chasing them. The charting is simply the proof.
If you're ready to build a podcast that grows your authority, charts your show, and helps you build a business you're proud to own, hit play, my friend, and let's get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
23 // The Exact Type of Podcast Episodes That Sell | Workshop Series Ep. 3
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If you want to create podcast episodes that sell, you have to stop creating them the way hobby podcasters do.
In this third episode of our five-part series on how to make podcasting your number one revenue generator in your online business, I’m walking you through the exact types of podcast episodes that sell — not just episodes that get downloads, not just episodes that inspire, but episodes that actually move listeners toward becoming clients.
Most women in business are taught to podcast by listening to advice created by creators for creators. The focus is usually on inspiration, storytelling, or “just hit record and share what’s on your heart.” And while there’s nothing wrong with that, it doesn’t build a sales system. It builds content.
If you’re a business owner, you don’t need more content. You need a strategy.
In this episode, I break down the six-stage audio funnel I teach inside Podcasts That Convert — a buyer-focused podcast framework rooted in psychology, not trends. Instead of creating in-the-moment, DIY-style episodes that attract more DIY listeners, you’ll learn how to intentionally structure your show so it attracts problem-aware, buyer-ready women who are already looking for the solution you provide.
Here’s what we cover:
You’ll learn why most podcast episodes don’t convert and how that’s keeping you stuck in inconsistent revenue. I explain why algorithm growth alone won’t build a sustainable online business, and why your podcast must be built around your buyer-ready offer from day one.
This six-stage audio funnel works because it mirrors how buyers actually make decisions. It moves someone from unaware or problem-aware to solution-aware and ready to invest. When you consistently create podcast episodes that sell using this structure, your show becomes an evergreen sales engine instead of a content treadmill.
We also talk about how this approach supports passive income, recurring revenue, and long-term business stability. When your podcast is aligned to an evergreen funnel, your episodes continue selling long after they’re published. That is how you turn your podcast into a true revenue generator for your online business.
If you’re tired of creating episodes that sound good but don’t move the needle, this conversation will reframe everything. You don’t need more motivation. You need structure. You need strategy. And you need a podcast that is built to convert.
This episode is part of the series: This Is How to Make Podcasting Your Number One Revenue Generator in Your Online Business
Make sure you download the free companion workbook at: janditchfield.co/workbook
Inside the workbook, you’ll map out your own six-stage audio funnel and there’s a special coupon waiting for you to join me inside Podcasts That Convert, my 10-week live build program where we turn your podcast into a high-converting sales system.
If you’ve ever wondered why your podcast isn’t driving consistent sales, this episode will show you exactly what to fix — and exactly how to build podcast episodes that sell.