Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman in business who built the business you thought you wanted… only to realize you're still chasing visibility, creating constant content, and wondering why success doesn't feel as fulfilling as you expected?
Maybe you're a coach, consultant, or service provider with a podcast who knows you're an expert—but your show isn't helping you become known, build thought leadership, or attract the opportunities you know you're capable of.
Or maybe you're tired of wondering why your podcast isn't getting discovered, growing, or charting?
If you're nodding your head, you're exactly who this podcast was created for!
The truth is, the businesses making the biggest impact today aren't built by the people creating the most content. They're built by the people who become known. When you're recognized as the expert people trust, opportunities find you, clients come to you, and business becomes more sustainable.
Your podcast shouldn't just be another piece of content. It should be the reason people know your name. That's exactly what this podcast is here to help you do.
Hi, I'm Jan Ditchfield. I launched my first podcast with a $25 microphone from Amazon and 15 downloads. Today, I host two chart-topping podcasts. I've built a multiple six-figure business powered by my podcast, and people regularly stop me in the grocery store to tell me they listen to my show.
But it wasn’t always that way. Like so many of the women I work with, I thought success meant being everywhere. More content. More platforms. More visibility. I was chasing attention instead of authority. Everything changed when I stopped treating my podcast like content and started treating it like my most valuable business asset.
That shift didn't just grow my business. It changed how people saw me. Today, opportunities come to me instead of me constantly chasing them, and I help women entrepreneurs, coaches, consultants, and service providers build that same kind of authority through podcast strategy, podcast SEO, and strategic podcast positioning.
Inside this show, you'll learn how to:
✨ Build thought leadership that positions you as the recognized expert in your field.
✨ Use podcast strategy and podcast SEO to grow a business podcast that gets discovered.
✨ Create binge-worthy episodes that help your podcast chart, build authority, and attract the right audience.
✨ Build a sustainable business by turning your podcast into your most valuable business asset.
I don't measure success by downloads. I measure it by whether your podcast helps you become known, your authority grows, and your business starts attracting opportunities instead of chasing them. The charting is simply the proof.
If you're ready to build a podcast that grows your authority, charts your show, and helps you build a business you're proud to own, hit play, my friend, and let's get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
24 // Why Your Podcast Isn’t Getting Found (And How to Fix It) | Workshop Series Ep. 4
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If you’ve ever felt like growing a podcast means constantly promoting it on social media, this episode might shift the way you think about podcast growth entirely.
Today we’re talking about podcast SEO, and why it’s one of the most overlooked strategies in podcast marketing. While many podcasters focus their energy on creating social content to drive listeners to their show, the reality is that some of the most important growth decisions happen long before anyone ever presses play.
In this episode of the podcast, we’re digging into the strategic foundation that determines whether your show actually gets discovered.
This conversation is part of the five-part series “This Is How to Make Podcasting Your Number One Revenue Generator in Your Online Business,” and if your goal is to grow your business online, increase your online visibility, and eventually make money online, understanding podcast SEO is essential.
One of the biggest reasons many shows struggle to grow is because the focus is often placed on creating more content instead of making smarter strategic decisions. Podcast discovery isn’t just about how good your episodes are — it’s about whether the right people can actually find your show in the first place.
This is where podcast SEO becomes incredibly powerful.
When someone decides to start a podcast for business, they’re usually hoping it will help them attract new listeners, build authority in their space, and support the growth of their company. Many entrepreneurs even start a business podcast with the intention of creating a platform that eventually drives clients, sales, and opportunities.
But without a clear podcast SEO strategy, even great shows can remain hidden.
Inside this episode, I’m breaking down the four core elements that influence how your podcast gets discovered inside podcast players and search results.
We talk about keyword strategy, which is one of the most underutilized growth levers in podcasting. Keywords help podcast platforms understand what your show is about and who it should be shown to, which means the words you choose can directly influence your podcast marketing and discovery.
We also look at how your podcast title and name line play a role in positioning your show for search and visibility. These elements are often treated as branding decisions, but they are also powerful tools in your podcast SEO strategy.
From there, we explore something many podcasters underestimate — cover art. Your artwork isn’t just about aesthetics; it’s often the first thing a potential listener sees when scrolling through search results, and it can dramatically influence whether someone chooses to click on your show.
And finally, we talk about your show description, which is one of the most important places to reinforce your podcast SEO and clarify exactly what your podcast is about.
The reality is that podcast growth is often shaped by the strategic choices you make before anyone listens to a single episode. When your keywords, branding, and positioning work together, your show becomes easier to find — which naturally supports stronger podcast marketing and long-term growth.
If you want your podcast to help you grow your business online, attract the right audience, and eventually make money online, learning how podcast SEO works is one of the smartest things you can do.
Because the podcasts that grow the fastest aren’t always the ones that promote the most — they’re often the ones that are simply the easiest to find.