Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants

43 // My Top 5 Online Course Mistakes (And How to Avoid Them)

Season 5 Episode 43

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0:00 | 22:00

You don’t realize how much you’ve been overcomplicating your online course… until you build one from a completely different perspective.

Because looking back, none of my biggest mistakes came from lack of effort. They came from thinking I was doing it “right”—when in reality, I was building my online course in a way that made everything harder than it needed to be.

And this is where things started to shift for me.

After years inside online course creation and growing an online business, I can now see exactly where I was slowing myself down—relying too heavily on launches, treating offers like one-time projects instead of assets, and disconnecting my content from my actual online course sales.

What changed wasn’t how much I worked. It was how I thought.

You’ll hear how I moved away from constant creation and into building evergreen courses that continue to sell, how I started approaching online course marketing with more intention, and why aligning my content—especially through podcast marketing—completely changed how my offers perform.

There’s also a more personal layer to this.

- The way I priced my offers.
-  Who I listened to.
 - And how perfectionism kept me stuck longer than I’d like to admit.

Because this isn’t just about what to do differently when you build an online course—it’s about seeing your current approach clearly enough to change it.

And once you do, everything gets simpler.

If you’re in the process of building or refining your online course, this will help you strip away what’s unnecessary and focus on what actually creates consistent, sustainable growth.

Press play and take a look at your online course with a completely different lens.

If your podcast is getting listens… but not bringing in clients? This is for you!

I’m hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I’m going to show you how to turn your podcast into something that actually helps grow your business.

Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.

Inside this workshop, I’ll show you how to:
✨ Help the right people find your podcast
✨ Create episodes that build trust and lead to sales
✨ Plan your next 10 podcast episodes strategically

So instead of wondering what to post next… your podcast actually starts working for your business.

📅 May 26–28
🎧 Replay Hub included
🙌 No Facebook group required

Save your spot here: janditchfield.co/listenertolead