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Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a coach, consultant, or course creator struggling with lead generation, trying to figure out podcast marketing, or wondering how to build an evergreen sales funnel that actually works?
Are you tired of building your business around constant content, social media, and launches—only to feel like your revenue is inconsistent or harder than it should be?
Have you tried using your podcast for business growth, but it still feels unclear how it’s supposed to drive audience growth, attract leads, and turn into real sales?
If that sounds like you, you’re not alone—and you don’t have to figure this out on your own.
The truth is, building a profitable online business isn’t about working harder or being everywhere online. It’s about building a system—one that brings in consistent leads, supports your business growth, and creates predictable revenue without relying on constant content or social media.
That’s exactly what this podcast is here to help you do!
Hi, I’m Jan—an award-winning marketing strategist who left the corporate world, picked up a $25 microphone on Amazon, and built a half-million-dollar online business powered by podcast marketing and evergreen sales funnels.
Like so many of my clients, I tried to grow my business the way everyone said I should. I showed up everywhere, created constantly, and followed the strategies that were supposed to work… but still found myself wondering why everything felt so inconsistent—and honestly, more exhausting than it needed to be.
Everything changed when I stopped treating my podcast like content and started using it as a lead generation system—one that connects directly to my offers, builds authority, and supports an evergreen business model. That shift helped me become a Top 20 marketing podcast host, grow a Top 3% globally ranked show, and build a multiple six-figure business without relying on social media or constant launches.
Now, I teach coaches, consultants, and course creators how to use podcasting for business growth, build evergreen sales funnels, and create lead generation systems that actually convert.
Inside this show, you’ll learn how to:
✨ Use podcast marketing to generate leads and grow your business
✨ Build an evergreen sales funnel that creates consistent revenue
✨ Create content that drives audience growth and real conversions
✨ Increase podcast downloads with strategic keyword and content planning
✨ Turn your podcast into a scalable, sustainable business asset
✨ Grow your income without relying on social media or constant launching
Because this isn’t about doing more. It’s about building better!
If you’re ready for more clarity, more consistency, and a smarter way to grow your business using podcasting, you’re in the right place.
Hit play, my friend, and let’s get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Growth Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales Funnel & Lead Generation for Coaches & Consultants
42 // How to Price Your Evergreen Course (So It Actually Sells)
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If your course isn’t selling, it’s tempting to assume the problem is your content. But more often than not, the issue sits in how your evergreen course is priced—and whether that price actually supports trust, positioning, and sustainable sales.
Because pricing isn’t about picking a number that feels right. It’s about aligning your evergreen course with the result it delivers, the market it sits in, and the role it plays inside your business. And this is where most creators get stuck—overthinking, second-guessing, and unintentionally underpricing in a way that makes selling harder, not easier.
It’s not about “charging what you’re worth.” It’s about pricing a transformation. When you build an online course, your audience is subconsciously comparing it to other online courses solving similar problems. Price too low, and you create doubt. Price too high without positioning, and you create friction. The goal is fair market alignment that supports clean online course sales.
And this is where strategy replaces emotion. Your evergreen course doesn’t exist in isolation—it sits inside an ecosystem. Whether you're in course creation mode or refining your funnel, your offer needs a clear role: quick-win, core transformation, or high-touch support. Each one carries different expectations, and your pricing should reflect that.
Because scalability matters. In an evergreen model, relying on high volume at low pricing creates pressure. Structuring your online sales with thoughtful tiers allows you to maintain accessibility while creating space for higher-value conversions—something most evergreen courses are missing.
And this is where it clicks: it’s not about guessing the “right” price. It’s about making a strategic decision that supports how your evergreen course sells over time.
If you want the full foundation behind this, go back and listen to episode 41 for the start of this conversation.