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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
058: The Simple System to Collect Stories That Sell
Ever freeze up when it’s time to write a sales page, record a podcast, or share something on social — and suddenly you can’t think of a single story to tell?
You’re not alone.
Stories are the heart of marketing and sales, but without a system, they’re easy to forget.
In this episode, I’m sharing the exact process I use to collect and organize stories so they’re always ready when I need them. You’ll learn how to spot the stories hiding in your everyday life and business, how to keep them safe so they don’t get lost, and how to use them to connect deeply with your audience and sell with integrity.
By the end, you’ll have a simple, repeatable way to build your own story bank — a tool that takes the stress out of content creation and helps your marketing feel natural, human, and effective.
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!