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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
055: She Chose Impact Over Algorithms — And It Paid Off (with Sarah Robertson-Barnes)
If you’ve ever wondered if you can grow a meaningful platform without chasing algorithms, follower counts, or cookie-cutter strategies… this episode is for you.
Sarah Robertson-Barnes has done exactly that.
As the founder of Sustainable in the Suburbs, Sarah has become a leading voice in sustainable living for suburban families — not because she followed every “growth hack” in the book, but because she stayed true to her values and showed up authentically.
In this episode, Sarah and I talk about...
- How she grew her influence in the sustainability space by focusing on impact over income
- The challenges of holding firm to your values in an online world full of noise
- What success looks like when you measure it by legacy, not revenue
- The surprising role vulnerability and storytelling play in building trust
- Why her story is proof that your voice matters, even if you don’t follow the “rules”
If you’ve ever questioned whether your work is making a difference — or whether you can succeed without selling out — this conversation will encourage you to keep going.
Because success isn’t only about numbers. Sometimes it’s about the fingerprint you leave behind.
Connect with Sarah Robertson-Barnes:
Website: sustainableinthesuburbs.com
Instagram: @sarah.robertson.barnes
Threads: @sarah.robertson.barnes
Podcast: Sustainable in the Suburbs
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
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Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!