The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
054: How to Create a Launch-Related Lead Magnet to Boost Your Sales
Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once.
In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work.
At the heart of it?
A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling.
You’ll learn how to...
✨ Build a resource that connects directly to your paid offer (so you attract buyers, not just browsers)
✨ Choose a format your audience will actually finish
✨ Map a simple nurture flow that builds trust long before you open the cart
And I’ll walk you through the real example I’m using right now >>> Why Your Nonprofit Strategy Isn’t Working (And How to Fix It).
You can grab it at janditchfield.co/strategy if you’d like to see this approach in action.
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Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!