Run Your Damn Business
The unfiltered business podcast for women 40+ who are ready to step into their next era with more confidence, clarity, and authority than ever before. Hosted by Jan Ditchfield, an award-winning strategist with 25 years in sales + marketing, the show cuts through the noise and gets real about what it actually takes to run — and grow — a business as a woman in midlife. Each episode delivers grounded, practical conversations on confidence, boundaries, visibility, money, leadership, hard decisions, firing clients, raising rates, and showing up like the powerhouse you’ve always been — without the fluff, the sugarcoating, or the “girl boss” energy. Welcome to the boldest room in business. **Launching January 2026**
Run Your Damn Business
054: How to Create a Launch-Related Lead Magnet to Boost Your Sales
Ever poured your heart into growing your list, only to hear crickets when launch day came? I’ve been there too—more than once.
In this episode, I’m pulling back the curtain on the 60-day runway I use to make sure my launches don’t just feel good, but actually work.
At the heart of it?
A lead magnet that’s more than a freebie—it’s the first step toward the transformation you’re selling.
You’ll learn how to...
✨ Build a resource that connects directly to your paid offer (so you attract buyers, not just browsers)
✨ Choose a format your audience will actually finish
✨ Map a simple nurture flow that builds trust long before you open the cart
And I’ll walk you through the real example I’m using right now >>> Why Your Nonprofit Strategy Isn’t Working (And How to Fix It).
You can grab it at janditchfield.co/strategy if you’d like to see this approach in action.
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