The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
052: Why LinkedIn Is the Secret Growth Tool You’ve Been Ignoring (and How to Finally Use It)
You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast.
But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn?
I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader.
And the best part? Only 1% of users are creating content there, which means the lane is wide open for you.
In this episode, I’m sharing the exact strategies to help you finally put LinkedIn to work for your business...
- Why LinkedIn rewards conversations, not quick-scroll content.
- The simple tweaks to your profile that turn connections into clients.
- The “3 Cs” strategy that keeps the algorithm working in your favour.
- Real client stories that show just how quickly visibility can shift.
If you’ve been ignoring LinkedIn or treating it like another Instagram, this episode will change the way you see the platform—and your potential on it.
👉 And if you’re ready to take it further, learn more about joining Legacy at janditchfield.co/legacy
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!