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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
046: What She Learned About Money, Worth, and Walking Away From a Career That No Longer Fit
What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out?
This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own.
At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was a powerful unlearning of everything she’d been taught about money, worth, and what it means to be of service.
In just two years, she went from writing grants for causes to running a thriving copywriting agency—earning more in a month than she used to in a year, while helping purpose-driven entrepreneurs sell with integrity.
We talk about what it really takes to walk away from a role that no longer fits, how to navigate the identity shift of starting over, and why choosing yourself doesn’t mean abandoning your values.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ The mindset shifts Kim had to make after leaving the nonprofit world
✅ How she built a six-figure copywriting agency rooted in integrity
✅ Why ethical copywriting is more powerful (and profitable) than you think
3 KEY TAKEAWAYS:
1️⃣ Wanting a proper salary doesn’t make you selfish. It makes you sustainable.
2️⃣ You don’t have to choose between purpose and profit. You can build both.
3️⃣ Your voice is your superpower—and people are craving real connection.
🔗 LINKS & RESOURCES:
Listen to Kim’s podcast: ill communication
Download Kim’s Sales Copy Scorecard: kimkiel.com/scorecard
Follow Kim on Instagram: @kim_kiel_copy
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!