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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
044: Hate Writing Sales Copy? Here’s a Better Way to Do It
Hate writing sales copy? You’re not alone.
For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?
In this episode, we’re flipping the script on everything you think you have to do when it comes to selling.
I’m joined by expert conversion copywriter and host of the 7-Figure Copy Podcast, Gina Whitehouse, for a conversation about writing sales copy that actually serves—so you can sell with integrity, not ick.
Gina works with value-driven women scaling from six to seven figures, and she’s mastered the art of persuasive messaging that’s rooted in empathy, purpose, and real connection. Together, we break down what ethical sales copy really looks like, where traditional advice goes wrong, and how to write words that feel like you—without sacrificing results.
If you’ve ever second-guessed your own voice while writing a sales page, this episode will feel like a deep exhale.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why so much sales copy feels manipulative—and how to avoid that
✅ What it means to write copy that serves, not just sells
✅ Practical ways to bring empathy, honesty, and purpose into every word you write
3 KEY TAKEAWAYS:
1️⃣ Your sales copy should connect, not convince.
2️⃣ You don’t need pressure tactics to sell—you need clarity and empathy.
3️⃣ When you write from a place of purpose, your people feel it—and they respond.
LINKS & RESOURCES:
Grab your free copy of The Ethical Sales Starter Kit
👉 janditchfield.co/starterkit
Connect with Gina Whitehouse:
On the web: whitehousesm.com
📸 Instagram: @whitehouse.strategy.marketing
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!