.png)
Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES
Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties.
This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to find more clients and grow your revenue without turning yourself into a full-time content creator.
If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place.
For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business.
That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy.
Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable income — all without chasing trends or being glued to my desk 24/7.
Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content.
If you’re ready to:
✨ Get clear on what actually matters in your business right now
✨ Build a simple, sustainable way to attract the right clients
✨ Turn your expertise into an asset that works even when you’re offline
✨ Create steadier income without chasing trends or algorithms
✨ Market your business in a way that supports your life — not consumes it
✨ Make confident decisions and grow a business you trust again
And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be.
Hit play, take what you need, and then go run your damn business. 🙌
Next Steps:
📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable
🌐 Visit My Website: https://JanDitchfield.co
📩 Contact Me: heyyou@janditchfield.co
📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co
Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
044: Hate Writing Sales Copy? Here’s a Better Way to Do It
Hate writing sales copy? You’re not alone.
For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale?
In this episode, we’re flipping the script on everything you think you have to do when it comes to selling.
I’m joined by expert conversion copywriter and host of the 7-Figure Copy Podcast, Gina Whitehouse, for a conversation about writing sales copy that actually serves—so you can sell with integrity, not ick.
Gina works with value-driven women scaling from six to seven figures, and she’s mastered the art of persuasive messaging that’s rooted in empathy, purpose, and real connection. Together, we break down what ethical sales copy really looks like, where traditional advice goes wrong, and how to write words that feel like you—without sacrificing results.
If you’ve ever second-guessed your own voice while writing a sales page, this episode will feel like a deep exhale.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why so much sales copy feels manipulative—and how to avoid that
✅ What it means to write copy that serves, not just sells
✅ Practical ways to bring empathy, honesty, and purpose into every word you write
3 KEY TAKEAWAYS:
1️⃣ Your sales copy should connect, not convince.
2️⃣ You don’t need pressure tactics to sell—you need clarity and empathy.
3️⃣ When you write from a place of purpose, your people feel it—and they respond.
LINKS & RESOURCES:
Grab your free copy of The Ethical Sales Starter Kit
👉 janditchfield.co/starterkit
Connect with Gina Whitehouse:
On the web: whitehousesm.com
📸 Instagram: @whitehouse.strategy.marketing
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.
Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!