The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
043: What I’m Doing Differently on Social Media (And It’s Working)
Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale.
This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate.
Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront, how I’m returning to storytelling and transparency, and what’s actually working better now that I’m showing up as all of me—not just the business side.
You’ll hear the thinking behind my new strategy, the five core themes guiding my content, and how this approach is helping me feel more connected to my audience and my mission.
Let’s make social media feel more human—and more sustainable.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why selling in every single post can quietly erode trust and joy
✅ How going back to storytelling can reignite your connection with your community
✅ What the JK5 method is—and how to adapt it to share your whole self online
3 KEY TAKEAWAYS:
1️⃣ Your social media is not your business—it’s just a tool to connect, build trust, and invite people into your world.
2️⃣ Sharing who you are beyond your offers makes your audience more likely to buy when the time is right.
3️⃣ You get to define success on social media—and you don’t have to do it the way everyone else does.
LINKS & RESOURCES MENTIONED:
🎁 The Ethical Sales Starter Kit – Your free guide to selling with integrity and impact: janditchfield.co/starterkit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!