Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES
Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties.
This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to find more clients and grow your revenue without turning yourself into a full-time content creator.
If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place.
For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business.
That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy.
Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable income — all without chasing trends or being glued to my desk 24/7.
Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content.
If you’re ready to:
✨ Get clear on what actually matters in your business right now
✨ Build a simple, sustainable way to attract the right clients
✨ Turn your expertise into an asset that works even when you’re offline
✨ Create steadier income without chasing trends or algorithms
✨ Market your business in a way that supports your life — not consumes it
✨ Make confident decisions and grow a business you trust again
And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be.
Hit play, take what you need, and then go run your damn business. 🙌
Next Steps:
📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable
🌐 Visit My Website: https://JanDitchfield.co
📩 Contact Me: heyyou@janditchfield.co
📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co
Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
043: What I’m Doing Differently on Social Media (And It’s Working)
Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale.
This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate.
Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront, how I’m returning to storytelling and transparency, and what’s actually working better now that I’m showing up as all of me—not just the business side.
You’ll hear the thinking behind my new strategy, the five core themes guiding my content, and how this approach is helping me feel more connected to my audience and my mission.
Let’s make social media feel more human—and more sustainable.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why selling in every single post can quietly erode trust and joy
✅ How going back to storytelling can reignite your connection with your community
✅ What the JK5 method is—and how to adapt it to share your whole self online
3 KEY TAKEAWAYS:
1️⃣ Your social media is not your business—it’s just a tool to connect, build trust, and invite people into your world.
2️⃣ Sharing who you are beyond your offers makes your audience more likely to buy when the time is right.
3️⃣ You get to define success on social media—and you don’t have to do it the way everyone else does.
LINKS & RESOURCES MENTIONED:
🎁 The Ethical Sales Starter Kit – Your free guide to selling with integrity and impact: janditchfield.co/starterkit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.
Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!