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Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES
Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties.
This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to find more clients and grow your revenue without turning yourself into a full-time content creator.
If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place.
For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business.
That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy.
Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable income — all without chasing trends or being glued to my desk 24/7.
Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content.
If you’re ready to:
✨ Get clear on what actually matters in your business right now
✨ Build a simple, sustainable way to attract the right clients
✨ Turn your expertise into an asset that works even when you’re offline
✨ Create steadier income without chasing trends or algorithms
✨ Market your business in a way that supports your life — not consumes it
✨ Make confident decisions and grow a business you trust again
And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be.
Hit play, take what you need, and then go run your damn business. 🙌
Next Steps:
📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable
🌐 Visit My Website: https://JanDitchfield.co
📩 Contact Me: heyyou@janditchfield.co
📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co
Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization
042: The Secret to Creating a Course You’re Proud to Sell
You care about making a difference through your business—and the courses you create are part of that mission.
But what happens when something that should feel exciting starts to feel heavy, overwhelming, or misaligned?
In this episode, I’m joined by online course strategist Shannon Boyer to talk about the secret to creating a course you’re actually proud to sell.
Because it’s not just about what you teach. It’s about why you’re teaching it—and how you build it in a way that supports your students and sustains you.
We’ll unpack the biggest mistakes that lead to burnout, why preselling isn’t always the answer, and how to build a course that feels good to run—today, tomorrow, and years down the road.
Whether you’re thinking about creating your first offer or reimagining something that no longer fits, this conversation will help you reconnect with the purpose behind your work—and give yourself permission to do things differently.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why building a course for the wrong reasons leads to overwhelm and resentment
✅ The difference between a course that drains you and one that energizes you
✅ How to realign your course to match your values, strengths, and vision
3 KEY TAKEAWAYS:
1️⃣ Your course should serve you, too. If you’re building from pressure or fear, it will show up in your energy—and your results.
2️⃣ Alignment creates sustainability. The right foundation makes it easier to show up, deliver, and sell without burning out.
3️⃣ You don’t have to follow trends. The best courses are built on clarity, conviction, and service—not “shoulds.”
LINKS MENTIONED:
• Shannon Boyer’s Website
• The Build Lab
• The ART of Online Course Creation Podcast
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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"Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." <– If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business.
Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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