Run Your Damn Business
The unfiltered business podcast for women 40+ who are ready to step into their next era with more confidence, clarity, and authority than ever before. Hosted by Jan Ditchfield, an award-winning strategist with 25 years in sales + marketing, the show cuts through the noise and gets real about what it actually takes to run — and grow — a business as a woman in midlife. Each episode delivers grounded, practical conversations on confidence, boundaries, visibility, money, leadership, hard decisions, firing clients, raising rates, and showing up like the powerhouse you’ve always been — without the fluff, the sugarcoating, or the “girl boss” energy. Welcome to the boldest room in business. **Launching January 2026**
Run Your Damn Business
041: The 3 Sales Tactics I’ll Never Teach You (and Why)
If you’ve ever felt that tight, uneasy feeling when someone tries to push you into buying—this episode will help you understand exactly why.
This summer, I’m sharing shorter solo episodes packed with actionable insights you can implement quickly—because the season is busy enough without more overwhelm.
Today, I’m breaking down the three sales tactics I’ll never teach you—and why they quietly erode trust, create unnecessary pressure, and ultimately damage the relationships you’ve worked so hard to build.
You’ll learn how to spot these strategies in the wild, what to do instead, and how to feel confident selling in a way that’s ethical, transparent, and true to your values.
Let’s make selling feel good—for you and for the people you serve.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ How to recognize sales tactics that rely on fear and guilt
✅ Why common strategies like countdown timers can undermine your credibility
✅ What ethical selling looks like and how it can grow your business sustainably
3 KEY TAKEAWAYS:
1️⃣ Countdown timers on evergreen offers are a form of false urgency that pressures buyers into rushed decisions.
2️⃣ Payment plans shouldn’t quietly punish people who need flexibility the most.
3️⃣ Shame-based messaging damages trust and isn’t necessary to run a profitable business.
LINKS & RESOURCES MENTIONED:
🎁 The Ethical Sales Starter Kit – Your free guide to selling with integrity and impact: janditchfield.co/starterkit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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