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The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
The Business of Good
038: She Turned Her Creativity into Profit and You Can Too
Have a creative spark you’d love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip.
I’m sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy.
Over the past two years, I’ve had the privilege of watching Maude grow her creative brand from the inside out — launching a membership, writing a book, and building a business that’s wildly original, deeply aligned, and seriously profitable.
Whether you’re a maker, artist, or entrepreneur who wants to grow a purpose-driven business without burning out, this episode is packed with real talk, strategy, and inspiration you won’t want to miss.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ What it really takes to turn your creative passion into a profitable brand
✅ How Maude launched her book Retro Quilts and built a thriving community
✅ The mindset shifts that helped her move from creative to CEO
✅ What changed when she joined Legacy—and how it helped her grow with clarity and heart
3 KEY TAKEAWAYS:
1️⃣ Your creative voice is your biggest business asset. You don’t need to change who you are—you just need to build from it.
2️⃣ Profit and play can coexist. A creative business can be sustainable and joyful when it’s rooted in purpose.
3️⃣ Growth doesn’t happen by accident. Surrounding yourself with the right support (like Maude did in Legacy) can change everything.
LINKS & RESOURCES:
📚 Check out Maude’s book: Retro Quilts
🧵 Explore The Maude Squad Membership and more: theretroquilter.com
💻 Follow her on Instagram: The Retro Quilter
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!