The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
The Business of Good
033: Why I Brought Back My Signature Course (and How It Can Help You Grow with Purpose)
You’ve built something you’re proud of—but deep down, you know something’s still missing.
You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned.
That’s exactly why I brought back my signature course—with a whole new name, fresh updates, and a bigger mission behind it.
In this episode, I’m pulling back the curtain on why Impact Business Academy is back (and better than ever), the biggest shifts I’ve seen in the online space, and how this framework can help you grow a business that’s impossible to ignore—because it’s rooted in who you are and what you stand for.
If you’ve been craving more purpose, more strategy, and a business that actually feels good to grow… this episode is for you.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ Why I decided to bring back my most popular course (and what’s changed inside)
✅ The #1 thing that’s missing from most online business strategies—and how to fix it
✅ How to use your purpose as a visibility strategy (without starting from scratch)
✅ A behind-the-scenes look at the exact method I teach to help entrepreneurs grow with impact
3 KEY TAKEAWAYS:
1️⃣ Growth doesn’t have to come at the expense of your values—you can scale with purpose, not around it.
2️⃣ Your purpose isn’t a “nice to have”—it’s your unfair advantage.
3️⃣ You don’t need more noise. You need a business that stands for something.
🔗 LINKS & RESOURCES:
🎓 Learn more about Impact Business Academy
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
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JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!