The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
030: Kick These Excuses to the Curb: 5 Impact Business Myths Debunked (Series 4 of 4)
You care about making a difference through your business—but something keeps holding you back.
“I’m not ready.”
“I’m too small to make a difference.”
“I don’t want to get it wrong.”
Sound familiar?
If you’ve been telling yourself any version of those stories, this episode is for you.
This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the biggest myths that keep purpose-driven entrepreneurs playing small.
You’ll walk away knowing what’s actually true when it comes to building a business that does good and grows—and what’s just noise that needs to be left behind.
It’s time to stop waiting for permission and start leading with purpose. This episode is your pep talk, your mindset reset, and your next brave step forward.
WHAT YOU’LL LEARN IN THIS EPISODE:
✅ The 5 most common myths that hold entrepreneurs back from giving through their business
✅ The truth about time, money, and whether you’re “qualified” to make an impact
✅ Why alignment—not perfection—is the secret to building visibility with heart
✅ How to confidently move forward, even if you’re just starting out
3 KEY TAKEAWAYS:
1️⃣ You don’t need to be big, loud, or perfect to make a difference—you just need to be intentional.
2️⃣ Giving back should support your business, not drain it.
3️⃣ Your business is already a platform—what do you want to use it for?
LINKS MENTIONED:
🎓 Want to build a business that gives back—and actually grows because of it?
Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence.
👉 Save your free seat: janditchfield.co/impact
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!