The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
The Business of Good
027: What If the Secret to Growing Was Giving Back? (Series Episode 1 of 4)
You’ve been showing up. You’ve taken the courses. You’re doing everything “right”…
So why does your business still feel stuck?
This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer.
Because the real problem?
Isn’t your offer.
Isn’t your work ethic.
It’s that the traditional business model doesn’t reflect your values—and it never really did.
If you’ve been craving more clarity, more momentum, and more meaning in how you grow—this is the episode where it all clicks.
I’m kicking off Free Coaching Week with a big-picture shift: how integrating impact into your business can help you grow with purpose, attract the right people, and finally feel proud of what you’re building.
WHAT YOU'LL LEARN IN THIS EPISODE:
✅ Why doing everything “right” might still leave your business feeling misaligned
✅ What “impact integration” actually means—and how it changes everything
✅ How to grow with more purpose, visibility, and ease (without starting over)
3 KEY TAKEAWAYS:
1️⃣ You’re not missing a secret strategy—you’re missing alignment.
You already have what it takes to grow. You just haven’t been taught how to use it as leverage.
2️⃣ Visibility without clarity keeps you stuck.
The more your audience understands what you stand for, the more they’ll remember, trust, and choose you.
3️⃣ Growth starts by using what you’ve got—on purpose.
You don’t need to start from scratch. You need a framework that turns your purpose into traction.
LINKS MENTIONED:
🎓 Want to build a business that gives back—and actually grows because of it?
Join me for Free Coaching Week and learn how to lead with purpose, get paid for your impact, and grow with clarity and confidence.
👉 Save your free seat: janditchfield.co/impact
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!