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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#019: 6 Game-Changing Lessons from My First Mastermind Experience
What actually changes when you stop building your business in isolation—and step into a room full of women who are building bold, mission-driven businesses too?
In this episode, I’m sharing the most important lessons I brought home from my first in-person mastermind, hosted by the amazing Amy McLaren. What I thought would be a few days of high-level strategy turned into one of the most clarifying, grounding, and transformational experiences I’ve had in business.
Over three days, I had the chance to get real feedback, witness powerful leadership in action, and reflect deeply on how I want to build, lead, and support the women in my own programs—especially inside of my own mastermind, Legacy.
But the biggest shift? It wasn’t a tactic. It was the way these women work. How they show up. How they invest their time. And how they treat their business like the mission it is.
We’re talking about:
- The mistake most entrepreneurs make when hiring help—and how it’s keeping them stuck
- Why your messaging is your business (and how to go deeper with it)
- What two totally different Instagram strategies taught me about content that actually connects
- Why getting offline is the most underrated growth strategy no one’s talking about
- The overlooked key to real transformation: giving your clients time to practice, not just consume
- How high-performing women actually run their businesses (and why we need to stop glorifying ease over effort)
Whether you’ve been craving more alignment in your business, wondering what it really looks like to lead with purpose, or you're just ready to stop doing this alone—this episode will remind you that success is built in community, not in a vacuum.
Hit play and hear what shifted for me—and how you can bring these same game-changing insights into your next season of business.
COMING UP NEXT:
In Episode 22, I’m joined by Masha Kay to talk about the overlooked key to growing your business without burning out. We’re diving into nervous system regulation, resilience, and why grit isn’t the answer when you’re trying to scale with purpose. It’s the episode every high-achieving woman needs to hear.
RESOURCES & LINKS
→ Grab Stu McLaren’s book Predictable Profit (and learn the messaging map that changed everything for me)
→ Apply for my Legacy Mastermind (and join us for the retreat happening this October!)
→ DM me on Instagram and let me know which lesson landed hardest:
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!