The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)
If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.
In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything else will feel harder than it needs to.
You’ll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they’re best suited for, and how to figure out which one aligns with your goals.
We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.
Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.
What You’ll Learn:
- Why marketing isn’t your real problem—and what might be
- The 3 business models for doing good (and how they actually work)
- The pros and cons of each model—no fluff, just real talk
- How to audit your own business model and start making strategic changes
- Why I created The Good Business Academy and how it’s different from anything out there
Mentioned in This Episode:
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Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!