The Business of Good

#014: 7 Questions to Ask Before Hiring a Business Coach (So You Don’t Waste Your Money)

Jan Ditchfield Season 3 Episode 14

Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit? 

You’re not alone. With zero regulation in the coaching industry, it’s far too easy to invest in someone who’s great at marketing but lacks the real business experience to help you grow.

In this episode, I’m walking you through the seven essential questions you need to ask before hiring a business coach—so you don’t waste time, energy, or money on the wrong person. Whether you’re considering your first coach or reevaluating your support system, these questions will help you make an informed, strategic decision.

Here’s what you’ll learn:

✔️ The #1 red flag that signals a coach isn’t legit
 ✔️ Why real-world business experience matters more than online success
✔️ How to tell if a coach is actually invested in your success—or just their next sale
✔️ What to look for (and avoid) in coaching programs
✔️ How much direct access you should expect for your investment

If you’re serious about finding the right mentor to help you scale, this episode will give you the clarity and confidence you need.

Resources & Links:

👉 Apply for Legacy, my high-touch group mastermind: janditchfield.co/legacy
👉 Let’s connect on Instagram: @janditchfield.co

🎧 Ready to make a smart coaching investment? Hit play and let’s get started!


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