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The Business of Good
What if your business could change the world while paying you what you’re worth?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven entrepreneurs who want to build a profitable, scalable business rooted in impact, mission, and sustainability.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show helps women redefine business by using ethical sales, marketing, and sustainable business models to scale to six figures—without selling out or burning out.
With over 25 years of experience, Jan has helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that drive change. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to choose the right business model, attract paying clients, and grow a profitable business for good.
In each episode, you’ll learn how to fix the business model mistakes that keep you stuck, sell with confidence without resorting to pushy tactics, attract clients who align with your mission, and make your business profitable and sustainable without burning out. Jan also dives into the mindset shifts needed to break through pricing fears, overcome self-doubt, and step fully into your role as a leader in your industry.
If you’ve ever asked yourself, “How can I build a business that does good and actually pays me?” this is the podcast for you.
Subscribe to The Business of Good today and start building a business that lasts.
The Business of Good
#013: How to Take a Stand in Business Without Losing Customers or Sales
Ever feel torn between standing up for what matters and protecting your business?
In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the ones earning trust—and sales. But how do you advocate for what matters without risking backlash, losing customers, or hurting your brand?
That’s exactly what we’re breaking down in this episode.
You’ll learn:
✔️ The biggest mistake business owners make when speaking up—and how to avoid it
✔️ Three levels of advocacy (so you can choose what feels right for YOU)
✔️ How to take a stand without hurting your reputation or bottom line
✔️ What to do if you get pushback (and how to handle it with confidence)
✔️ Why staying silent might actually be costing you more than you think
This isn’t about being loud—it’s about being strategic. Whether you want to weave advocacy into your brand quietly, educate your audience, or take a bold stand, this episode will give you the exact roadmap to do it safely and smartly.
💡 Hit play now and learn how to align your business with your values—without losing customers or sales.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!