The Business of Good

#013: How to Take a Stand in Business Without Losing Customers or Sales

Jan Ditchfield Season 3 Episode 13

Ever feel torn between standing up for what matters and protecting your business?

In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the ones earning trust—and sales. But how do you advocate for what matters without risking backlash, losing customers, or hurting your brand?

That’s exactly what we’re breaking down in this episode.

You’ll learn:

 ✔️ The biggest mistake business owners make when speaking up—and how to avoid it
✔️ Three levels of advocacy (so you can choose what feels right for YOU)
✔️ How to take a stand without hurting your reputation or bottom line
✔️ What to do if you get pushback (and how to handle it with confidence)
✔️ Why staying silent might actually be costing you more than you think

This isn’t about being loud—it’s about being strategic. Whether you want to weave advocacy into your brand quietly, educate your audience, or take a bold stand, this episode will give you the exact roadmap to do it safely and smartly.

💡 Hit play now and learn how to align your business with your values—without losing customers or sales.


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