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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#012: My 50th Birthday Episode: 10 Hard-Earned Lessons on Life, Business & Legacy
It's my birthday and I'm turning the BIG 5-0!
I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about the things I wish I had known sooner. Some lessons I learned the easy way, but most? They came through the struggles, the pivots, the hard-won moments of growth.
In this episode, I’m pulling back the curtain on the 10 biggest lessons I’ve learned in 50 years—the ones that shaped who I am today as an entrepreneur, a leader, and a woman building a mission-driven legacy. And because I couldn’t help myself, I had to sneak in one extra lesson that completely changed the way I approach success (and I wish I had learned it decades ago!).
Tune in to hear:
✔️ Why success isn’t about going it alone—and what happens when you finally ask for help
✔️ The one mindset shift that makes failure your greatest teacher (instead of something to fear)
✔️ How saying no more often protects the yeses that truly matter
✔️ Why perfection is killing your progress—and what to do instead
✔️ The truth about making money as a purpose-driven entrepreneur (spoiler: it’s not the enemy of good!)
✔️ And the hard lesson I learned about why ego is the biggest reason businesses fail
If you’ve ever felt like you’re running out of time, like you should have things figured out by now, or like your moment has passed—this episode is for you. Whether you're 30, 40, 50, or beyond, there’s still so much ahead of you. And trust me, the best chapters? They’re the ones you haven’t even written yet.
Resources & Links:
💡 Join The Business of Good Collective – My Free Community
📲 Tag me on Instagram @janditchfield.co with your biggest takeaway
🎧 Never miss an episode! Subscribe to The Business of Good
👉 Hit play now and let’s talk about the lessons that matter most.
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!