.png)
The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)
You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets.
If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough.
In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy.
This is about ethical sales that actually work—the kind that feel good for you and for your audience.
What You’ll Learn in This Episode:
- The biggest mistake entrepreneurs make when it comes to selling (and why it’s costing you buyers).
- Why people hesitate to buy—and how to build the trust they need to say YES.
- The psychology of ethical sales (backed by brain science).
- The 5 stages of a sales funnel that doesn’t feel like a funnel.
- How to make selling feel easy—without pressure or convincing.
If sales feel hard, awkward, or like a struggle, this episode is a must-listen.
Resources & Links:
🎧 Grab my FREE Cultivation Funnel Quick-Start Guide → janditchfield.co/good
📲 Let’s connect on Instagram → @janditchfield.co
💡 Join The Business of Good Collective (my free community!) → janditchfield.co/good
👉 If you loved this episode, take a screenshot and share it on Instagram! Tag me @janditchfield.co and let me know your biggest takeaway!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!