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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#007: Tired of Self-Doubt? This Quiz Reveals What’s Really Holding You Back
Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good.
In this episode of The Business of Good, I’m sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it’s been sabotaging my success. After taking the Positive Intelligence Saboteur Assessment, I discovered the three saboteurs wreaking the most havoc on my mindset: Hyper-Vigilant, Hyper-Achiever, and Controller. And now, I’m tackling them head-on with a transformational mindset tool that I want to share with you.
Then in the second half of the show, I’m joined by my guest and mindset coach, Lindsay White, a leadership coach and Positive Intelligence expert, who breaks down how to uncover and weaken your saboteurs so you can finally quiet that critical voice and unlock your true potential.
What you’ll learn in this episode:
- What Positive Intelligence is and how it can help you master your mindset.
- How to identify your saboteurs (the invisible enemies in your mind).
- Why silencing your inner critic is the key to achieving both business success and personal happiness.
- How I’m using the Positive Intelligence Bootcamp to take control in 2025—and how you can join me.
Ready to get started?
Take the Positive Intelligence quiz today and join me in Lindsay’s Positive Intelligence Bootcamp! Learn more and sign up at janditchfield.co/join.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!