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The Business of Good
What if your business could change the world while paying you what you’re worth?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven entrepreneurs who want to build a profitable, scalable business rooted in impact, mission, and sustainability.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show helps women redefine business by using ethical sales, marketing, and sustainable business models to scale to six figures—without selling out or burning out.
With over 25 years of experience, Jan has helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that drive change. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to choose the right business model, attract paying clients, and grow a profitable business for good.
In each episode, you’ll learn how to fix the business model mistakes that keep you stuck, sell with confidence without resorting to pushy tactics, attract clients who align with your mission, and make your business profitable and sustainable without burning out. Jan also dives into the mindset shifts needed to break through pricing fears, overcome self-doubt, and step fully into your role as a leader in your industry.
If you’ve ever asked yourself, “How can I build a business that does good and actually pays me?” this is the podcast for you.
Subscribe to The Business of Good today and start building a business that lasts.
The Business of Good
#005: Let Them Be Wrong! Why You Don’t Need Everyone to Like You to Succeed in Business
Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing?
In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overcome it.
Plus, I share my personal journey from people-pleasing to embracing the idea of letting others be wrong about me, and I break down four steps you can take to reframe your fear of judgment, take small but brave actions, and ground yourself in your purpose. By the end of this episode, you’ll feel ready to show up confidently, connect with the people who truly need your message, and let go of the ones who don’t.
If this episode resonates with you, join my free Facebook group, The Business of Good Collective, where purpose-driven entrepreneurs like you gather for support, growth, and connection. Head to janditchfield.co/good to join today!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!