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The Business of Good
What if your business could change the world while paying you what you’re worth?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven entrepreneurs who want to build a profitable, scalable business rooted in impact, mission, and sustainability.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show helps women redefine business by using ethical sales, marketing, and sustainable business models to scale to six figures—without selling out or burning out.
With over 25 years of experience, Jan has helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that drive change. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to choose the right business model, attract paying clients, and grow a profitable business for good.
In each episode, you’ll learn how to fix the business model mistakes that keep you stuck, sell with confidence without resorting to pushy tactics, attract clients who align with your mission, and make your business profitable and sustainable without burning out. Jan also dives into the mindset shifts needed to break through pricing fears, overcome self-doubt, and step fully into your role as a leader in your industry.
If you’ve ever asked yourself, “How can I build a business that does good and actually pays me?” this is the podcast for you.
Subscribe to The Business of Good today and start building a business that lasts.
The Business of Good
#284: What You REALLY Need to Know About Paid Ads Before You Start
Wondering if you’re ready to invest in paid ads for your business?
Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.
In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.
Megan shares her expertise on why paid ads aren’t a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you’re setting yourself up for success—without wasting precious dollars.
If you’re on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.
In this episode, you’ll learn:
- How to know when it’s the right time to move to paid ads
- The biggest mistakes people make when starting out with paid advertising
- How ads can help you build your email list and grow your audience
- Why paid ads aren’t a “set it and forget it” strategy
- Megan’s top tips for getting the most out of your ad budget
Grab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields!
Resources mentioned:
Learn more about the Sprint Course Collective here!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!