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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#282: Sick of Spinning Your Wheels? Here’s How to Nail a Niche That Sells
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need!
We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies).
In this episode, I’m breaking down the four key factors you need to get crystal clear on: knowing your audience, finding their urgent problem, offering a transformation they’re ready to pay for, and making sure your niche has that all-important profitability potential.
Whether you’re just starting out or feeling like you’re shouting into the void with no real results, I’ve got you covered. By the end of this, you’ll be walking away with real, actionable steps to finally pick a niche that sells and stop guessing your way through it.
What You’ll Learn in This Episode:
- How to stop guessing and start making smart, strategic decisions about your niche.
- Why being laser-focused with your target audience is the secret to success.
- How to spot that urgent problem your audience needs you to solve (hint: this is where the profit magic happens).
- How to define the transformation that makes you stand out as the go-to expert.
- Why market demand is your BFF and how to make sure your niche is financially viable.
Ready to take it a step further?
If you want to dive deeper and get the exact tools to build a profitable online business, come join me in the Online Marketing Kickstarter Bootcamp!
I’m walking you through everything you need to set up a strong foundation and start hitting those $10k months—no fluff, just real strategies that work.
Click here to join the Bootcamp, and let’s get your business growing!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!