.png)
The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#281: Tired of Launching to Crickets? Here’s How to Get Your First Sales Fast
Do you ever feel like you’re putting your heart and soul into launching something… only to be met with silence?
You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right?
You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough.
Today, we’re diving into a strategy that will help you break through the silence and finally get those first sales rolling in. If you’re tired of launching to crickets, you’re in the right place.
In this episode, we talk about the frustration of launching to silence and how to overcome it. You’ll learn about a powerful strategy called penetration pricing and how to use it to build momentum with your new offers. You don’t need a big list, a massive audience, or to be a sales expert to make this work—you just need the right approach.
By the end of the episode, you’ll walk away with a clear, actionable plan to get your first sales fast and build confidence in your offer.
If you’re ready to stop hearing crickets and start making sales, hit play on this episode! Don’t forget to subscribe, leave a review, and share this episode with someone who might need it.
Looking for more tips to get your business off the ground? Check out my FREE bootcamp, Online Marketing Kickstarter where I'll walk you through the 6 key decisions you need to make to sell your expertise online and confidently grow to consistent &10k months. Head to janditchfield.co/bootcamp to save your seat today!
What’s been your biggest struggle with launching? I’d love to hear from you! Leave a comment or DM me on Instagram @janditchfield.co and let’s chat about how you can make your next launch a success.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!