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The Business of Good
What if your business could change the world while paying you what you’re worth?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven entrepreneurs who want to build a profitable, scalable business rooted in impact, mission, and sustainability.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show helps women redefine business by using ethical sales, marketing, and sustainable business models to scale to six figures—without selling out or burning out.
With over 25 years of experience, Jan has helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that drive change. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to choose the right business model, attract paying clients, and grow a profitable business for good.
In each episode, you’ll learn how to fix the business model mistakes that keep you stuck, sell with confidence without resorting to pushy tactics, attract clients who align with your mission, and make your business profitable and sustainable without burning out. Jan also dives into the mindset shifts needed to break through pricing fears, overcome self-doubt, and step fully into your role as a leader in your industry.
If you’ve ever asked yourself, “How can I build a business that does good and actually pays me?” this is the podcast for you.
Subscribe to The Business of Good today and start building a business that lasts.
The Business of Good
#281: Tired of Launching to Crickets? Here’s How to Get Your First Sales Fast
Do you ever feel like you’re putting your heart and soul into launching something… only to be met with silence?
You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right?
You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough.
Today, we’re diving into a strategy that will help you break through the silence and finally get those first sales rolling in. If you’re tired of launching to crickets, you’re in the right place.
In this episode, we talk about the frustration of launching to silence and how to overcome it. You’ll learn about a powerful strategy called penetration pricing and how to use it to build momentum with your new offers. You don’t need a big list, a massive audience, or to be a sales expert to make this work—you just need the right approach.
By the end of the episode, you’ll walk away with a clear, actionable plan to get your first sales fast and build confidence in your offer.
If you’re ready to stop hearing crickets and start making sales, hit play on this episode! Don’t forget to subscribe, leave a review, and share this episode with someone who might need it.
Looking for more tips to get your business off the ground? Check out my FREE bootcamp, Online Marketing Kickstarter where I'll walk you through the 6 key decisions you need to make to sell your expertise online and confidently grow to consistent &10k months. Head to janditchfield.co/bootcamp to save your seat today!
What’s been your biggest struggle with launching? I’d love to hear from you! Leave a comment or DM me on Instagram @janditchfield.co and let’s chat about how you can make your next launch a success.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!