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Run Your Damn Business
The unfiltered business podcast for women 40+ who are ready to step into their next era with more confidence, clarity, and authority than ever before. Hosted by Jan Ditchfield, an award-winning strategist with 25 years in sales + marketing, the show cuts through the noise and gets real about what it actually takes to run — and grow — a business as a woman in midlife. Each episode delivers grounded, practical conversations on confidence, boundaries, visibility, money, leadership, hard decisions, firing clients, raising rates, and showing up like the powerhouse you’ve always been — without the fluff, the sugarcoating, or the “girl boss” energy. Welcome to the boldest room in business. **Launching January 2026**
Run Your Damn Business
#281: Tired of Launching to Crickets? Here’s How to Get Your First Sales Fast
Do you ever feel like you’re putting your heart and soul into launching something… only to be met with silence?
You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right?
You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough.
Today, we’re diving into a strategy that will help you break through the silence and finally get those first sales rolling in. If you’re tired of launching to crickets, you’re in the right place.
In this episode, we talk about the frustration of launching to silence and how to overcome it. You’ll learn about a powerful strategy called penetration pricing and how to use it to build momentum with your new offers. You don’t need a big list, a massive audience, or to be a sales expert to make this work—you just need the right approach.
By the end of the episode, you’ll walk away with a clear, actionable plan to get your first sales fast and build confidence in your offer.
If you’re ready to stop hearing crickets and start making sales, hit play on this episode! Don’t forget to subscribe, leave a review, and share this episode with someone who might need it.
Looking for more tips to get your business off the ground? Check out my FREE bootcamp, Online Marketing Kickstarter where I'll walk you through the 6 key decisions you need to make to sell your expertise online and confidently grow to consistent &10k months. Head to janditchfield.co/bootcamp to save your seat today!
What’s been your biggest struggle with launching? I’d love to hear from you! Leave a comment or DM me on Instagram @janditchfield.co and let’s chat about how you can make your next launch a success.
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