.png)
The Business of Good
What if your business could change the world while paying you what you’re worth?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven entrepreneurs who want to build a profitable, scalable business rooted in impact, mission, and sustainability.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show helps women redefine business by using ethical sales, marketing, and sustainable business models to scale to six figures—without selling out or burning out.
With over 25 years of experience, Jan has helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that drive change. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to choose the right business model, attract paying clients, and grow a profitable business for good.
In each episode, you’ll learn how to fix the business model mistakes that keep you stuck, sell with confidence without resorting to pushy tactics, attract clients who align with your mission, and make your business profitable and sustainable without burning out. Jan also dives into the mindset shifts needed to break through pricing fears, overcome self-doubt, and step fully into your role as a leader in your industry.
If you’ve ever asked yourself, “How can I build a business that does good and actually pays me?” this is the podcast for you.
Subscribe to The Business of Good today and start building a business that lasts.
The Business of Good
#279: Bro Marketing vs. Ethical Sales: How to Identify and Avoid Harmful Sales Tactics in Your Business
Imagine this: You’re trying to sell your amazing service or course, but something feels off. You’re pushing, using all the tactics you’ve seen other successful online businesses use, but deep down, you’re uncomfortable. It feels manipulative, and you’re worried it might be turning off your audience. Sound familiar?
Well, you’re not alone. In today’s episode, we’re diving into the world of bro marketing—a set of tactics that might get you quick sales but could cost you trust and long-term relationships with your audience.
I break down what bro marketing actually is, the four common tactics you need to avoid, and how to replace them with ethical sales strategies that will help you build a sustainable, values-driven business. Trust me, you don’t have to resort to sleazy sales tactics to be successful—you can sell with integrity and still make bank!
In this episode, I walk you through:
- [03:45] – What bro marketing really is and why it’s so common in the online space.
- [08:15] – The sneaky tactic of false urgency and why it damages customer trust in the long run.
- [12:30] – How shame-provoking language manipulates people’s insecurities to force a sale (and why you should never use it).
- [17:05] – The false authority trap: why exaggerating your expertise or credentials is harmful to your business.
- [22:15] – Marking up payment plans: how this unfair tactic exploits customers needing flexibility—and what you can do instead.
- [28:40] – How you can shift from bro marketing to ethical sales today and start building trust with your audience.
By the end of this episode, you’ll understand the difference between bro marketing and ethical sales, and more importantly, how to make the shift in your own business so you can build long-term, sustainable success without compromising your values.
*****************************
Ready to learn how to market your business ethically and still make money? Join my Online Marketing Kickstarter Bootcamp, where I’ll teach you how to sell with integrity and build a sustainable, trust-based business. It’s completely free, and we’re going to dive deep into creating offers, sales strategies, and systems that work for you, not against you. Head over to janditchfield.co/bootcamp to sign up today!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!