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No BS Business School
Are you a purpose-driven entrepreneur ready to build a six-figure online business with ethical strategies?
Welcome to No BS Business School with Jan Ditchfield, the podcast for female experts seeking actionable steps to transform their expertise into profitable online businesses.
Hosted by Jan, an award-winning business strategist with over 20 years of experience turned multi-six-figure online CEO, this podcast breaks down the strategies behind digital course creation, list building, social media, webinars, and ethical marketing—without the fluff.
Each episode provides step-by-step guidance for building a standout brand, creating impactful digital programs, and implementing sales tactics that align with your values. Whether you're just starting or scaling to six figures, this is your go-to resource for online business success.
Subscribe now to start building your business with confidence, integrity, and purpose.
No BS Business School
#275: How to Convert More Customers Using the 5 Stages of Awareness
If you want to go from becoming good at sales to being great at sales, what you need to narrow down on knowing how aware your potential customers are of their own problem.
Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.
I'm revisiting one of my favourite past conversations in this episode, where you'll learn...
- What the 5 stages of awareness are and why you need to know them
- How to create content that speaks directly to your ideal customer
- And, how to move people through your funnel authentically without using unethical sales tactics
If you're looking to grow you sales, understand your customers on a deeper level and be able to create content that drives them toward buying from you, this is the episode for you.
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