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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
#265: Quiz Lead Magnets That Convert: Here’s How!
What's hottest lead generation strategy to grow your email list? Quizzes!
If you’ve ever wondered how to create a quiz lead magnet that truly converts, you’re in for a treat.
Today, I’m chatting with none other than Josh Haynam, the brilliant co-founder and CEO of Interact, an AI-powered quiz software platform. Josh has an incredible journey – he founded Interact 11 years ago and bootstrapped it to over 7,000 paying customers. Talk about impressive!
In this episode, we dive deep into the fascinating world of quiz lead magnets. We discuss the psychology behind why quizzes are so effective, the step-by-step process of building a quiz that captures attention and drives results, and the ever-ongoing debate: AI vs. hiring a copywriter.
Get ready to uncover the secrets that can transform your lead generation strategy and take your business to the next level.
So, without further ado, let’s jump into the conversation with Josh Haynam. Trust me, you don’t want to miss this one!
About Josh Hynam:
Josh is the co-founder and CEO at Interact, an AI-Powered Quiz software platform. Josh founded Interact 11 years ago and bootstrapped it to over 7,000 paying customers. Learn more about Interact AI here: tryinteract.com
MORE FROM ME:
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