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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
#261: Why EVERY Entrepreneur Needs a Seasonal Podcast
Let's be real. Running a podcast can be a lot!
The constant content creation, weekly releases, show notes and marketing... it's no wonder why so many podcasters ghost their own show.
So, I'm bringing in some help to make your podcasting journey a whole lot smoother.
Jason Cercone, the mastermind behind Bombtrack Media is back on the show. He's all about helping busy professionals like us take our brands to the next level through strategic content creation.
Jason's on a mission to shake up the podcasting game and is sitting down with me to spill the beans on why the traditional approach to podcasting might not be cutting it for hustlers like you and me.
Get ready to explore why embracing a season-based format could be a total game-changer for your business. Believe me, this is a strategy you won't want to miss out on.
So grab your favorite drink, get comfy, and let's dive into this conversation.
About Jason Cercone:
Jason is the Founder & CEO of Bombtrack Media and focuses on helping busy professionals create brand-elevating content in a strategic, dynamic way. By emphasizing a season-based podcast format and maximizing content repurposing, creators save time, stay engaged with their production efforts, and produce content that impacts listeners on multiple levels
Take his free podcasting brand test here >>>
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!