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The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
The Business of Good
#257: I'm Quitting Instagram and This is Why
I'm saying goodbye to Instagram... well, at least the main feed for now. And you know I wouldn't make a move like this without spilling all the tea on why.
Honestly, Instagram and I? We've never quite clicked. Sure, I pushed through the friction because, let's face it, not liking something isn't always a good enough reason to quit, especially if there's a return on the investment. And for a minute there, Instagram did pay off. It wasn't exactly driving sales for my business, but it was a solid top-of-funnel channel. Until it wasn't anymore.
Now, you know I'm all about that data-driven life. And let me tell you, the numbers have been screaming at me lately. Despite pouring hours into content creation, engaging, and posting, the returns just aren't cutting it. No reach, no financial boost. But my other marketing channels? It's a whole different story. The returns there? They're worth the effort.
So, I'm making a bold move and bidding adieu to Instagram. In this behind-the-scenes episode, I'm breaking down exactly how I'm making my exit and what I'll be doubling down on to market my online business instead.
Trust me, this shift? It's gonna be a game-changer. So grab something delish to drink, pop in the earbuds and let's get down to (social media free!) business.
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Are you ready to get new eyes on your business without having to do more on social?
Join my free 5-Day Live Digital Networking Bootcamp: SCHMOOZE!
SCHMOOZE is the MOST popular bootcamp that I've ever offered, and I'm running it again this month!
Starting on April 22, I'll be hanging out with you in person to teach you the 4-step process to create a simple digital networking strategy that consistently attracts new attention to your business without having to do more on social.
MORE FROM ME:
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