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The Business of Good
Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.
The Business of Good
#257: I'm Quitting Instagram and This is Why
I'm saying goodbye to Instagram... well, at least the main feed for now. And you know I wouldn't make a move like this without spilling all the tea on why.
Honestly, Instagram and I? We've never quite clicked. Sure, I pushed through the friction because, let's face it, not liking something isn't always a good enough reason to quit, especially if there's a return on the investment. And for a minute there, Instagram did pay off. It wasn't exactly driving sales for my business, but it was a solid top-of-funnel channel. Until it wasn't anymore.
Now, you know I'm all about that data-driven life. And let me tell you, the numbers have been screaming at me lately. Despite pouring hours into content creation, engaging, and posting, the returns just aren't cutting it. No reach, no financial boost. But my other marketing channels? It's a whole different story. The returns there? They're worth the effort.
So, I'm making a bold move and bidding adieu to Instagram. In this behind-the-scenes episode, I'm breaking down exactly how I'm making my exit and what I'll be doubling down on to market my online business instead.
Trust me, this shift? It's gonna be a game-changer. So grab something delish to drink, pop in the earbuds and let's get down to (social media free!) business.
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Are you ready to get new eyes on your business without having to do more on social?
Join my free 5-Day Live Digital Networking Bootcamp: SCHMOOZE!
SCHMOOZE is the MOST popular bootcamp that I've ever offered, and I'm running it again this month!
Starting on April 22, I'll be hanging out with you in person to teach you the 4-step process to create a simple digital networking strategy that consistently attracts new attention to your business without having to do more on social.
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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JOIN THE FREE COMMUNITY:
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