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The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
#198: Who Are Your Beyond Your Business?
Picture this: a seemingly innocent school drop-off turns into a full-blown existential crisis. I know, I didn't see it coming either.
So there I was, chatting with another mom, and she hit me with the question: "What do you do?" My reflex response? I launched into the whole business spiel, like I was auditioning for a reality show about entrepreneurs. She listened politely and then dropped the bomb: "No, no, what do you do outside of business?"
Cue the mental tumbleweed.
I stood there, mentally flipping through a Rolodex of hobbies that I could swear I used to have. It was like my brain decided to take a coffee break right when I needed it the most. Saying I don't tether my identity to my career would be as believable as saying the reboot of "Sex in the City" matches up to the original. Not buying it, right?
But is this healthy?
On this episode of the podcast I'm, lifting the curtain on my behind-the-scenes saga—my journey to break free from the clutches of perpetual professionalism, and re-discover the woman beyond the business. Spoiler alert: it involves some seriously botched attempts at morning journaling and more!
So if you've ever struggled to answer the question, "What's your thing when you're not business-ing?" then buckle up and tune in to this episode of the podcast.
You might just find yourself pondering why it's so wrong to find fulfillment in what you do.
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