#4: Motherhood, Blogging and Marketing Success with Rebecca Stanisic

On this episode of Hey Spark Plug!, I sit down with writer, speaker, and digital content creator Rebecca Stanisic to talk every thing from motherhood, blogging and how Rebecca became a online marketing success. We chat in depth about navigating and aligning your motherhood goals with professional goals, how they are both equal priorities and the most common marketing mistakes that early entrepreneurs make.

During this episode Jan discusses:

●        [2:14]: Meet Rebecca! Blogger, freelance writer and a content creator and strategist powerhouse. 
●        [4:01] Rebecca’s transition in motherhood from working outside the home to monetizing her blog and her journey to entrepreneurship. 
●        [8:43] The concept of balance and navigating your priorities. 
●        [15:06] Am I crazy to try and think that I can start a business while raising a child?
●        [18:00] “Can it be done? Of course it can be done. It can't be done magickly” – Rebecca Stanisic
●        [19:53] Understanding of where your audience is and where you need to be.
●        [23:42] Speak your truth and sell with your heart. 
●        [26:35] Getting the message out for the first time. Advice on how to Authentically represent yourself and your brand.

Click here to listen!

All about Rebecca:

If you’ve ever thought about becoming a professional blogger, you’ll want to hear what Rebecca Stanisic has to say! 

Rebecca is a writer, speaker, and digital content creator. She's been blogging on her parenting website, A Little Bit of Momsense, since 2009 and for almost as many years has helped fellow bloggers and small business owners create and curate relevant, intentional digital content that helps them meet their goals and grow their business.  She's the proud mom of two, living in Ottawa, and is fueled by fiction and coffee.   

Connect with Rebecca:

www.rebeccastanisic.com

www.bitofmomsense.com

@bitofmomsense (on all social channels)

LinkedIn: https://www.linkedin.com/in/rebeccastanisic/ 

Resources mentioned in this episode:

●        [13:34] Side Hustle Academy:  https://www.janditchfield.co/sidehustleacademy   
●        [1:20] Rebecca Stanisic Writer and Content Creator: www.rebeccastanisic.com  

Episode transcript: Transcript of the episode’s audio. 

 Links mentioned in this episode:

●        [1:10] Side Hustle Bootcamp:  https://www.janditchfield.co/bootcamp
●        [1:16] Little Bit of Momsense Blog:  www.bitofmomsense.com

Let’s get friendly on social:

●        Facebook:

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Transcript

I'm Jan Ditchfield. And I went from frustrated corporate business consultant, and serial entrepreneur to the CEO of a thriving online business. But it wasn't an easy journey. And after many missteps, and moments of massive self-doubt, I finally found the secrets to get past my roadblocks. So I can build the business of my dreams, one that helps others to do the same. I created the hay spark club podcast share with you these easy-to-follow strategies and frameworks that will help you take your dream from spark to launch. If you are a professionally driven woman, or a first-time entrepreneur, was looking to understand how to build a business, which allows you the lifestyle freedom you want, then this is the podcast for you.   

Ready? Let's dive in.   

Hey, you. 

Welcome to another episode of the Hey Spark Plug! Podcast. I'm excited today to be joined by a guest. And so at the end of 2020, Rebecca Stanisic and I got to sit down and talk about motherhood and professional goals, and all things about branding and marketing. And if you don't know Rebecca, she's a writer, speaker and digital content creator. And Rebecca's been blogging on her parenting website, A Little Bit of Momsense since 2009. And for almost as many years, she's helped fellow bloggers and small business owners create and curate relevant and intentional digital content that helps them meet their goals and grow their business. She's also a proud mom of two, lives in Ottawa, and is fueled by fiction and coffee.  Rebecca is my go-to person when it comes to anything that has to do with marketing and content creation. In our conversation, we talked in depth about what it takes to pursue your professional goals, and some of the most common marketing mistakes that early entrepreneurs make. And trust me when I say that when Rebecca talks, I take notes. She's truly a powerhouse.  

 Jan

Okay, so Hi, Rebecca, how are you? 

Rebecca  

I'm well, thank you.

Jan  

Good. I'm excited that you're joining me today. And I know we've had a lot of conversations before and a lot of opportunities to talk a little bit about kind of you and what you do and who you are. But I was wondering if you mind just kind of giving me the recap again. And who are you? And what do you do?

Rebecca  

Yeah, it's almost the ultimate question. Thank you for having me. And it's always nice chatting with you. So I'm Rebecca Stanisic and I run a blog that I've had for 11 years now called A Little Bit of Momsense. And that blogging journey catapulted me into entrepreneurship, and the social media digital marketing world. So on top of being a blogger, I'm a freelance writer and a content creator and strategist. So I have other bloggers and small business owners create intentional content that tells me their goals. So I spent a lot of time working on my own content, but also client content, focusing on intentional quality content, versus just posting or writing or creating for the sake of it. And so over the years, that's definitely been where I've focused more on along the way. So that's been a bit of my journey. I mean, I started that, ultimately, it was because I was a stay-at-home mom. And I wanted to have a little piece of the internet to write on. And that's where the blog started by, it was a good time to start. 

Jan  

Yeah, so what I think is really interesting. And I know I, we've talked this story before, in the past on my podcast and things we've done. But I really like your story. Like I really enjoy listening to tell it. Because I really, for me, the pieces like you know, the your journey into blogging and your journey into then becoming a business owner was really always all fueled by your journey as a mother. And I really kind of, you know, can you talk a little bit about that? Because I think it's really interesting how it's been so different than what I think a lot of people, you know, think of when they think about working mothers, that it you you went from a very different path in it.

Rebecca  

Yeah, I think it's funny because we always, often we don't see our own stories as having that importance that others may see it or in the same way, right. I Oh, my Story, I love my personal journey. But it's funny when you say that, you know, you're interested in it, because on one hand, I think, Wow, it's just this is just what I've done. I mean, you know, there's nothing special about it. But I think it's partly because I own it. And I definitely have always felt confident in the journey even when I wasn't sure in it go through, you know, that decision making. But I know this was always me. And so being able to create a career out of thin air basically, while being a stay-at-home mom. I don't think that's a unique story, but it's definitely one that I'm very proud of and very pleased to be living. So when I left the work force, I had a full time job. And I quit full on to be a stay at home mom, which was unusual at the time, that would have been 14 years ago. And it wasn't very common, or certainly I didn't know very many people doing it. But it was something I knew I wanted to do. It wasn't to say I was never going to work again, the intention was, when the kids went to school, I would go back part time and figure out a new path. And I was comfortable planning for that. What happened along the way after the birth of my second child, so in 2009, is suddenly you know, I have been reading blogs and parenting blogs and reading easy magazine style blogs about what I want to write as well, I want to I've always loved writing, I want to have a piece of that. And I'll share little tidbits of what we're doing little bits about my day or shopping, whatever, I didn't even have a plan. But it was at a time when this mom marketing world, the PR world was putting then an economics and influence and money behind it. So as I started the blog, without any monetary value, because I wanted to face and I wanted to have something to share on Twitter, and social media. But as I started that, it was at a time when the world was changing, the marketing world was changing. So then within a year, we start to see ways to monetize, ways to have partnerships, ways to work with brands, and I worked a wide focus a lot on local advertisers here in Ottawa. And so that kind of just changed things. And so it was always very organic and the step by step process where I kind of as a non-risk taker, it was kind of funny, because I would say yes to things. Yes, I'll speak at that event. Yes, I'll work with you on this project. Yes, I'll help you with your social media when businesses approached me. So, I'm not normally I didn't feel I was adventurous like that I wasn't a risk taker. But the next thing I knew, while the kids were at home, I was building this career. And you know, it was kind of a side hustle that really turned into so much more. And it's been meaningful. So it's been an interesting that way, and kind of a slow process, because I definitely wasn't looking to become, you know, the top of anything, I was very conscious of my time, I still was a stay at home mom. And even when the kids went to school, I wanted to be there for field trips and pizza lunches. And so knowing what I wanted to do with my time helped, and then I was able to build the career around it.

Jan  

Yeah, and I think for me, that's the piece that I really find most fascinating about you as well, because like my been pretty open about my journey, right? Going back to work after having my daughter, and trying and having like this very high pressured career, and then trying to step back into it. And being like, I don't want to do this, with a little person at home, this just isn't aligning with my values and my goals. So that's why I stepped out and started up my own business and really focusing on helping again, other women be able to take ownership over the type of careers that they want in alignment with their goals as mothers. And I feel like that piece of aligning your professional goals to your your motherhood goals, or your you know, what matters is something that is still even though like now is day and like we're so we're 2020 when we're doing this talk is still something that people kind of go, when you talk about it. They're kind of like, you know, which one is your priority? Instead of it being able to say, well, they're both priorities, but they're different priorities, or they're equal priorities. And, and there seems to still be, I don't want to use the word stigma, because it's not a stigma, but there's something still around the idea of a woman wanting to build a career around being a mother that people still kind of look at, and they're like, Well, do you are you really serious about what you're doing? Did you face that a lot? Do you think in the early days?

Rebecca  

Yeah, I think part of it, I think is that this concept of balance for so long had been this goal and was put on this pedestal and there's no real balance. There's just times where I'm working less or more involved with the kids. And there's times where I'm hitting deadlines. I'm at the computer more. So there's always this history where we've been taught to even if I think about, you know, my university career and as I graduated high school. The expectations and what was out there for us it was so what are you going to be and what school are you going to and everything had me so linear and looking back especially in the type of person I am and the way that my brain thinks and my creativity and my ability to do certian things. There was a whole world out there that I never even knew and for whatever reason, being a stay at home mom was a gift for me to expolre that. I absolutely understand to and I think this is important, my ability to quit work, first of all, and kind of, you know, build something on the side that became bigger was through privilege and the ability, the fact that my husband had a job that benefits, you know, security. So I have a path to that not everyone is able to go on. And I understand that as well. And so I mentioned that because it's not as easy as saying, follow your dreams and quit your job and start your side hustle. And I get that it's never that easy. But I think that it's also because we're told, you know, the straight line, here's go from A to B, and that's your career, whereas doesn't look like that looks so much more like this mountainous graph. And I think that when people learn what's out there and what opportunities are, and we're in a changing world, 14 years ago, when I started this, in the emergence of this market, and the digital marketing world was growing, I still, you know, working from home, became is now the norm. But once upon a time, that wasn't, you know, being a cubicle, you had to be in an office. So it definitely, the world has changed a bit, the industry has changed, I think expectations change. So I think there's part of that. In the beginning, I don't think anyone understood what I did, because it was this new thing. Blogging was new, making money from blogging was bizarre for most people. And the easiest way I could describe it was I gotta tell people, I'm a writer, magazine publication is an easy thing, I can get that freelance writer. You know, I work in marketing and PR, because when I was amplifying things on the blog, that's kind of what it is. So you kind of have I have boxed myself in when other people weren't sure what I did. And then as the industry grew, and you find peers, and you find other people, and you go to conferences, where other people who are bloggers and writers and digital marketers and social media managers are, well, then you realize you're not alone. And there are ways to to grow and develop. So yeah, I never really faced a lot of, you know, why are you doing that in the beginning. There was a little bit of, oh, you're quitting, like the fact that I was leaving the workforce was surprising, or I'd be on board of directors or attending, you know, events, or I would be participating in things that people would be surprised at how well versed I was, and something like Well, I don't know, when my parenting suddenly completely zapped my brain cells. So there was a little bit of that, for sure. But in general, in Ottawa, it was embraced. And certainly, with open arms, I was able to speak on marketing panels and attended events. Create events. So it's been a positive experience. I think part of it is, I knew what my goals ultimately were, which, although I didn't know what the business goals were, in that sense, I knew what my time goals were, and time was the priority still. So if I had three hours a day in the beginning, while the kids were little, I focused on those three hours and made them count as best I could. And then that's grown since so kids have grown, always came back to what are our priorities?

Jan  

Yeah, and I have a lot of young moms, like within the Side Hustle Academy, and there's a lot of a lot of women, I think, taking the time to thinking about, you know, do I really want to go back to what I was doing, you know, before Mat-leave and trying to figure out their life now and where they want to go. And a lot of the questions that come up in like, within the work we do is that constant battle of, am I crazy to try to think that I can start a business while raising a child? And am I crazy to think that I can balance this? And am I crazy to think like, you know, this is something that's actually achievable for me? And I like the piece that you just said about that, you know, like setting those things. Like, if you have three hours, you use the time wisely, but it isn't going to be the expectation that you're going to sit down and do an eight-hour day. Because you just aren't, you're not going to. You know, and I think and it doesn't that I always like to try to talk to them too. And say like, there's no race here, right? Like this is this is a long game. And if you want to be successful as an entrepreneur, you have to play the long game. And it's always about doing the right things and taking the slow steps and you just keep on sludging forward with everything you're doing with that goal that you're working toward, because things will change and you know, children grow and you get more time and you get more freedom. And you know, and I think that you know, you're a prime example of that as well of the scalability that comes from a business as you grow your name and your and you know that your brand and your kids grow and do you know, but you still are having that, that balance between I don't need to get not the term balance, but I think kind of like yeah, you navigated it well. So I think that's maybe the best way is more about navigation than balance, perhaps that's a better term.

Rebecca

Well, it goes back to that align. And it goes back to feeling, you know, what's your definition of success. And certainly, I've always said for years, it's in the turtle and the hare race, I've been the turtle, and I made the choice to be a turtle. Because I could, you know, there have been hares go by me. And they've been wonderful and successful. And that's awesome. But that never fit into going back to the core goals that I wanted. So I wasn't prepared to scale bigger. Six years ago, I wasn't prepared to scale. Or to do some of the work that I'm doing now three years ago. And so knowing going always going back to the root of the goals, and the root of where I wanted, my heart to be, to be helped me make yes and no decisions. And so being the turtle isn't always the best path for people. In my case, it was just based on the other things that we were trying to balance, and to figure out and to make decisions. And I think, you know, when I first started, I thought, well, when the kids go to school full time, I will lean into things a little bit differently, I'll be able to do some things more. And even in the past couple of years before everything I was traveling to speak more and that was, you know, very easy for me to pick up and go for a weekend to speak at an event, because the kids were older. And my husband's work has been flexible for many, many years. So he was able to be home. So we had all these things working for us. But at the same time, you know, I always thought that I would work differently. And then as the kids got older, and now they're preteen and teen, they still need me and I forget, but this isn't tricky age, and they still, you know, walking around or need me around, or there's still things that I need to help them with. So it actually hasn't unfolded even in the way that 10 years ago, I thought it was going to unfold. So I think it's a matter of, of course it can be done. And this business was built at a dining room table with a laptop from nine till midnight in the early days. And then that shifted into a few hours in the day, a few hours at night. And then now it's much more traditional, between nine and four. A part of things but even then, I take a walk, recess, lunch break with the kids or, you know, I'm able to go out and get errands done, if I had to. So it really always came down to what I want And that doesn't mean saying no to to scary things or new things. It just means Okay, there's an assessment process. Makes sense right now, can we manage it? You know, what does this mean for everyone? And then I can make.

Rebecca  

So for anyone wondering like, Can it be done? Of course it can be done. It can't be done magickly. There's work all the time. But I would say where I falter when I always had trouble was when I wasn't being really good about my time. So a few years ago, I started to do office hours for myself in my head. So between this time and this time, while the kids were at school I was working on when they were little It was during nap time. And my giving myself that work office hour time, when I was professional, I had to have my business cap on. It helps to help focus that time. And I think sometimes people assume that, you know, more time on social media makes a difference. Or it really depends on the business. So there's weeks where I'm I ignore my personal Instagram, you know, so much for my feed, get three posts in a week, which isn't ideal. I encourage clients to have a much more consistent programming. But for me, that's not where I'm making my most sales or my most money right now. So I'm putting a few hours I have on Sundays into where am I making sales? 

Jan  

Yeah.Yeah, for sure. Yeah. And I think that that's a super great segue to to talking into about some of the other things I want to talk about with you, which is, which is that business side of what you do, right, and that understanding again, so like, Where are you making sales and going where you need to be and I talked about that again. Sorry, my computer almost restarted. That was scary. I was like, we will edit that piece out. back up again . So This is a really good segue piece again of talking about that, that understanding of where your audience is and where you need to be. And and that's something that I talked about really early on when you know within the course as well of getting people to understand, that that's like lesson number three is where are they? Because if you're going somewhere where they aren't, you're not going to make any money. So it's not about where you want to be, it's where you have to be. And I think, you know, like some of those early mistakes that entrepreneurs make when they first are starting out. And and they're, they're not focused on the external, they're focused on the internal and, and I always, you know, curious about like, what you see, especially with working with, like, you're so focused on brand development and understanding the strategy behind that, as well, like, what are some of those early mistakes that you see people making?

Rebecca  

I can share them probably from experience, because I still make them, I think, I think there's a there's a few things that we tend to do one and I'm guilty of it was we just don't do it. We, I need to and this is advice that I need to give myself constantly just put it out there. Right. And this people they've done if they're the perfect, and I think there really is that adage. And so sometimes, not being out there enough is certainly a problem. And something I struggled with a much better right now, but years ago, people didn't know what I did. So if they don't know that I'm for hire, if they don't know that, that problem they're having can be fixed or helped by me. What would make them hire me. So there's a consistency and messaging. And when I talk about content a lot, I'm often talking about consistency, where we want people to know who we are, we have to tell people and there's this feeling of, well, I'm bragging, or I'm talking about myself too much, but then the relative business that you have to overcome that. And it's funny because I love making money. And, you know, and sales can the word sales feels, you know, gross sometimes, or people kind of get caught up in the feeling of Well, I don't want to be pushy. But I don't feel that way, I think the way I sell which is very passive, but it's worked for me. So again, it goes back to who I am and my values and who I want to be. So I didn't necessarily need to do the things in the course for my business all the time, what everyone else is doing. So if you're in an industry where you feel like Well, I don't really love the way that my industry does this, do it differently, do it the way that aligns with what you feel in your values are. And you know, I make a lot I used to do a lot of coffee meetups and stuff, and I would sell them in person ultimately, and it wasn't even selling it was just chatting and then getting to build a relationship and then figuring out where I might be of assistance. And if I'm not the right person, I would prefer to someone else. And that ability to comfortably sell, I think was what I needed as a priority. And so, you know, when we overthink things, and that's a common mistake, I think when we don't aren't consistent, when we try to do things that works for other people. And it doesn't feel right for us or just isn't how we wanted. I think those are a few common mistakes that we see. Because, you know, break away from it, do something different. And if it doesn't work, you can test and analyze and look at the data and then you can change it up again. So you do need to be comfortable with it. And you need to be comfortable in your messaging. If you don't know who you are, if you don't know, your elevator pitch, then how could anyone else possibly know what you do?

Jan  

 Yeah, that's very true. Yeah, yeah. And I think you know that that piece about speaking your truth, right and, and be able to say like, this is who I am, this is what I do. This is what I'm passionate about, join me on this journey, like be part of it with me. And like you said, if you don't know that, and you can articulate that, then you're not going to convince anybody to come and join you on it right and that is part of the selling process is you can sell with heart as well. You don't need to be somebody that's like you know, following the ABC model of like, always be closing and you need to you know, kill it, kill it, kill it, and that that you know, war room style sales that were so popular like back in like the 80s and 90s. And we all grew up with it, we remember them, right? We knew what they were and every well you know, we're all like, Don't make me do that. But I think the authentic selling that you're talking about is something that is so it's not given enough credit for the the gift that it is like to be someone who can be authentic in your sales process and build those real relationships that actually go from treating someone like a customer to building fan bases up, right. These are people who are fans and will stay with you and always come back to you. And that's something that I think within customer relations, we focus too much on the churn and burn and not off on the retention.

Rebecca  

Yeah, and you might have a product or thing you do and then you try something else. And then you have all these multiple pieces going on and that's if somebody I have multiple income streams but within each one That's fairly consistent what I'm doing. And being able to know that I think helps. I think part of it too is, if you're struggling with, you know, what your industry is doing, or what you're seeing out there, what everyone else is doing. And there's best practices. Of course, every industry has that. And there's methods that help you learn to step by step, and those help people for sure. But sometimes changing who you're learning from and who you're following, and where you're, what content you're consuming, will give you a bit of that creative push as well, and will make you see that things don't have to be done in the same. Because sometimes you'll see that you know, copy for five different people, and then all feels and looks the same. And you're like, but that's I don't want to be the same, or maybe you're not comfortable with being the same. Or maybe, you know, it doesn't go back to that alignment, it doesn't align with where you want to spend your time. And so I think you're spending time to work through who you are, and your values, and who you want to be as a business is really important. And we do that a lot with our customers or clients, right? What am I serving? Who is my ideal client avatar, and we focus on focus, but then we don't focus on who we are.

Jan  

It's a really good point. That's a really good point. Um, so like, in your journey as well. You know, kind of thinking about people, you know, who are trying to focus on who they are, and they're trying to focus on getting that message out for the first time. And you know, what is some of the advice that you would give them when it comes to being able to authentically represent yourself and and the brand you are the person you are? You just kind of like kind of broad, broad strokes like what what do you what do you think people should be doing or thinking about?

Rebecca  

Sometimes it's almost, it's funny, because I'm not a vision board person. And yeah, I think I could be a vision board person. But it's almost like creating a bit of a vision board, what words and phrases Do you feel connect with who you are? What do you want to be associated with, I would like to be approachable, I don't want to, you know, I'm not the funniest person in my social media. But I want people to feel connected to feel approach, be able to approach me with their questions and concerns without feeling like, I'm going to talk down to them, or I'm gonna second guess what they're doing. So for me that feeling I know that something that I want, as one of my words, it means that when I'm sharing silly things, or behind the scenes, things, it's all meant to help with that. So thinking about, you know, words and phrases that you want others to think and feel about you and your business, when you're Top of Mind, how you want to be seen as an expert, and a thought leader in your industry. And sometimes it's a matter of writing it down and really thinking about, well, what does this mean to me? And what do I want others to know? and feel and connect? And how do I want people to connect with me. Research through who you look up to, and kind of find that connection, and research those who might be doing something different. And, you know, find, maybe learn from or listen to experts, who are in a bit of a different field, because sometimes we get into our own little bubbles. And there's so much more rich content out there from others and other industries and other leaders, where we can really learn from, which is I think it's just a matter of starting with you know, it's not just, here's my business, yes. Here's who I am in my business. And being able to feel comfortable with, you know, a decision-making process. What would I say? Yes to What would I say no to?

Jan  

Yeah, yeah, for sure. I think that's really great advice. I love talking to you. As always, I always love talking to you so much. If people want to work with you, or they want to get in touch How can someone get in touch with you?

Rebecca  

 Yeah, so on social media, I'm A Bit of Momsense across basically every platform, my websites, bitofmomsense.com for the blog, and Rebeccastanisic.com for just general info that I need to update more, but there's a at least email and contact info there. But anyone can reach out or email me if they have questions. I typically, the best way I think, is to do a one-on-one consult, because we get to be a bit more customized, and a bit more focused. But I'm always happy to share how I'm running the time. I'm hoping to have more products that are a bit more positive for people to learn from me from but I keep going back to the in person stuff because again, that's where my heart has always been. And I can see movement and action. And I like seeing that journey for others. So, but yeah, that's kind of where to start.

Jan  

Super, So thank you again for today and for coming on and sharing. I think this is fantastic. And I really again, I truly love listening to your story. I think that you know, again, being a new mom and being able to watch women who've done it so successfully and be able to prioritize things the way that they want to, and still be able to have hit those goals professionally. It's always so inspiring. So thank you for sharing that story. I just want you to tell it just so I feel like I'm doing my own life. So that's really the whole goal.

Rebecca  

I appreciate it. Thankyou. I appreciate it.

Jan  

Perfect. So thank you so much. And we'll hope to talk to you again soon.

Rebecca  

Thank you very much.

Jan 

Oh, I just love talking with Rebecca. If you'd like to know more about her work or get in touch, you can find her at Rebeccastanisic.com or bitofmomsense.com. And she's at bitofmomsense on all of the social channels. I'll make sure to link everything in the show notes.  

So if we're not connected to let's get social on Facebook and Instagram, and you can find me there @Janditchfield.co. And I share weekly tips. 

I'm live on Facebook every Tuesday and live on Instagram every Thursday, sharing business tips and little things I've learned along the way of my 20 years of hustling to build better business.

I really appreciate your time today and I'm glad you join me, and I'll see you next week, same time, same day, and until then sparkplug keep building something magical!