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The Business of Good
You care about making a difference—and building a business that means something. The Business of Good is the go-to podcast for entrepreneurs, coaches, and creators who want to grow a business that gives back, reflects their values, and supports their life. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, purpose-driven marketing advice, and real strategies for growing a business that does good and does well. Whether you’re building a mission-led brand, launching digital offers, or simply craving more meaning in how you grow—this show will help you get paid for your impact, lead with clarity, and create a business that stands for something.
The Business of Good
#265: Quiz Lead Magnets That Convert: Here’s How!
What's hottest lead generation strategy to grow your email list? Quizzes!
If you’ve ever wondered how to create a quiz lead magnet that truly converts, you’re in for a treat.
Today, I’m chatting with none other than Josh Haynam, the brilliant co-founder and CEO of Interact, an AI-powered quiz software platform. Josh has an incredible journey – he founded Interact 11 years ago and bootstrapped it to over 7,000 paying customers. Talk about impressive!
In this episode, we dive deep into the fascinating world of quiz lead magnets. We discuss the psychology behind why quizzes are so effective, the step-by-step process of building a quiz that captures attention and drives results, and the ever-ongoing debate: AI vs. hiring a copywriter.
Get ready to uncover the secrets that can transform your lead generation strategy and take your business to the next level.
So, without further ado, let’s jump into the conversation with Josh Haynam. Trust me, you don’t want to miss this one!
About Josh Hynam:
Josh is the co-founder and CEO at Interact, an AI-Powered Quiz software platform. Josh founded Interact 11 years ago and bootstrapped it to over 7,000 paying customers. Learn more about Interact AI here: tryinteract.com
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