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The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
#206: How to Navigate Authenticity in Business with Erica D'Eramo
Are you, like me, wrestling with the idea of authenticity in your business?
In a world where we're constantly told to "be ourselves" online, it can sometimes feel like we're walking a tightrope between being genuine and protecting our businesses and personal lives. So, here's the big question: How much of our true selves should we reveal in the digital realm?
Join me in this candid and thought-provoking episode as I sit down with a very special guest, Erica D'Eramo. Erica is the Founder & CEO of Two Piers Consulting, a consultancy dedicated to supporting underrepresented communities, with a special emphasis on women, in their pursuit of fulfilling careers.
Together, we'll peel back the layers of this authenticity onion. We'll talk about the fears and uncertainties that come with being your authentic self online and how to strike that elusive balance between sharing your truth and maintaining a sense of privacy.
As entrepreneurs, and subject matter experts navigating the online landscape, we all grapple with these questions. And in this episode, we aim to provide some clarity. Erica will share her own journey and the lessons she's learned as a business trailblazer.
So, whether you're a business owner trying to figure out how much of your real self to put out there or just looking to be more genuine in your online interactions, you're in the right place.
Join us for this authentic conversation, and let's explore together how to show up as our true selves in business while safeguarding our brands and well-being.
About Erica D'Eramo:
Erica established Two Piers Consulting, a consultancy dedicated to supporting underrepresented communities, with a special emphasis on women, in their pursuit of fulfilling careers. Through this initiative, Erica equips companies with the tools and strategies necessary to initiate and sustain genuinely diverse and inclusive workplaces. She firmly believes that by empowering women and championing gender equality, industries can drive innovation and progress on a broader scale.
Links mentioned in this episode:
Join Erica's free training: Reclaim the Floor
Follow Erica on Instagram
Connect with her on LinkedIn
Catch her on the Web
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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