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The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
#195: Bro Marketing - Why It Doesn't Work for Industry Experts
There's a whole lot of d*ck-swinging in the online space.
If you're like me, you moved your expertise online in-part to the realities of life in 2020 and quickly began taking every course you could buy on a payment plan.
Being educated women, we knew that we needed to learn from those who held the "expert" titles online, so we did. And, those tactics worked for a while...until they didn't.
That left many of us feeling like failures, or that we didn't have what it took to be an entrepreneur. I'm coming in hard with the 411 on this episode to talk about the elephant in the online room - bro marketing, or bra marketing as I like to call it when we see women practicing these same outdated techniques.
So, in this episode of the podcast we're going to explore how authenticity, value, and building genuine connections are the real currency in today's marketing and sales landscape. And why industry experts like you need to learn to sell differently in order to grow you profits and your legacy.
Tune in, because by the end of this episode, you'll not only be armed with insights to debunk the bro marketing tactics, but you'll also be empowered to take your marketing strategy to a whole new level of sophistication.
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