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The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
#194: A Behind-the-Scenes Conversation with My Rebrand Strategist Steph Weber
I’ve been talking a lot about the rebranding of my business that’s rolling out on August 28th and today I have a true behind the scenes treat for you. I'm joined by the incredible Steph Weber, the CEO of The Weber Co and the mastermind behind the rebranding of my business.
Steph and I are going to take you on a journey to unravel the colorful threads of branding's importance, the signs that it's time for a change, and the nitty-gritty of our very own rebranding escapade.
From brainstorming sessions that felt like a whirlwind of creativity to the strategic decisions that turned our vision into a reality, and the mindset work I had to do in order to show up bigger in my business – it's all on the table.
So, buckle up and let's dive into this energetic conversation with the brilliant Steph Weber. Get ready to uncover the secrets behind the art of branding and the beauty of a well-executed rebrand.
About Steph Weber + The Weber Co...
Steph Weber is the CEO of The Weber Co, a branding + marketing company that has supported over 100 small businesses in building powerhouse 6 and 7 figure brands. Now she’s taking her years of experience and bringing them to the short term rental industry. With nearly 10 years of experience working as a brand and marketing strategist, Steph helps brands implement the strategy they need to build impactful, profitable businesses.
Steph lives in Indianapolis with her husband, Collin, and son, Eli. Together, they enjoy camping in the mountains, sleeping in a tent on top of their 4-Runner. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand.
Find her on the web: theweberco.com
Follow her on the 'Gram @theweberco
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
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