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The Business of Good
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
The Business of Good
#182: How to Write a Sales Email Sequence That Isn't Cringe
When it comes to crafting sales emails for your courses, let's ditch those cringe-worthy tactics.
Seriously, as someone who transitioned from the charity world to the online realm, I was downright shocked by the pressure tactics used to close a sale in the online space. And let me tell you, I'm not a fan at all.
So, in this episode I'm breaking down how to take a different approach. People aren't dumb—they can smell insincere sales pitches from a mile away. And I don't know about you, but I'd rather build real relationships with my potential students or customers.
You'll learn...
- How to create a sales email sequence that's all about providing value and empowering your audience
- The best way to share stories of transformation, showcase the unique benefits of your course, and give your email list the practical insights that will genuinely help them decide to buy from you
- My 7 step email sequence layout that converts time and time again
Remember, our goal isn't just to make a quick buck—it's about creating a community of students who believe in what we have to offer. So, my friend, let's say goodbye to the cringe-worthy tactics and embrace a more authentic approach to selling our courses.
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Doors are open to join my new bootcamp: Money Magnet: Your $1000+ Cash Injection Plan.
Join my exclusive 5-day bootcamp and discover the proven formula to unlock your online business's profit potential. With my step-by-step guidance, you'll gain the strategies, techniques, and insider secrets to create a compelling pop-up event that injects an extra $1000+ into your business in just one week.
We start on June 19th. Save you seat here: https://www.janditchfield.co/moneymagnet
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
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Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!