Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman entrepreneur who knows your online marketing should be growing your business—but you're tired of creating more content, trying more strategies, and wondering what's actually moving the needle?
Maybe your podcast isn't getting discovered, growing your audience, or bringing enough of the right people into your world—and you're tired of figuring out the podcast business strategy on your own?
Or maybe you want an evergreen marketing strategy that keeps your work working without constantly chasing the next platform, trend, or tactic?
If you're nodding your head, this podcast was created for you.
You don't need to be everywhere to grow your business. You need a marketing strategy that helps the right people find you, stick around, and take the next step.
That's what Evergreen Marketing Simplified is here to help you build.
This is the marketing podcast for women entrepreneurs who want practical ways to grow their audience and business without adding more to their plates. We'll talk about online marketing strategies worth your time, how to make your content work harder, and how to build a podcast that gets found, climbs the charts, and grows your business.
Hi, I'm Jan Ditchfield, a Podcast Business Strategist and 2x top-ranked Canadian podcast host.
I launched my first podcast with a $25 microphone and 15 downloads. Today, I host two top-ranked podcasts and have built a multiple six-figure business with podcasting at the centre of my marketing strategy.
I've also spent 25+ years in business, sales, and marketing, and I know your podcast doesn't exist in a vacuum. It works alongside your email list, content, offers, SEO, and the other ways people discover and decide to do business with you.
That's why this isn't a podcast about podcasting. It's about building a smarter marketing ecosystem—with a podcast powerful enough to become one of its most valuable pieces.
Inside Evergreen Marketing Simplified, you'll learn how to:
✨ Use podcast strategy, podcast SEO, and podcast marketing to grow a business podcast that gets discovered.
✨ Create a content marketing strategy and evergreen content that keeps working after you hit publish.
✨ Build an email marketing strategy that supports email list building, nurtures your audience, and moves people toward becoming clients.
✨ Improve podcast growth and audience growth with episodes people want to find, listen to, share, and return to.
✨ Build thought leadership and become the trusted voice people recommend.
✨ Turn listeners into clients with podcast content strategy, listener-to-client conversion, and ethical sales tactics—without turning every episode into a pitch.
And because more women belong at the top of the podcast charts, we'll explore how to increase downloads, improve podcast discoverability, build momentum, and become a top-ranked podcast—especially for Canadian women entrepreneurs ready to see more of us up there.
You don't need another marketing tactic. You need to know what's worth doing and make your marketing work harder for your business.
If you're ready to simplify your marketing, grow your podcast, and build a business that gets found by the right people, hit follow, my friend, and let's get to work.
Next Steps:
💻 Join Canada's Podcast Business Mastermind: janditchfield.co/theshow
📲 Connect with me on Threads: @janditchfield.co
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Online Marketing, Podcast Business & Marketing Strategy for Women Entrepreneurs
Latest Episodes
64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You
A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job.We’ve been taught to treat downloads like a report card for podcast success. But if you’re ...
63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment
A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting.Downloads matter, but they don’t tell you who found your show, whether they were...
62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough
If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity.Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving po...
Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)
Podcast business growth is about so much more than hitting publish, watching your download numbers and hoping the right people eventually find your show.A great podcast can become one of the most powerful marketing assets in your busine...
61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)
What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility?Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coac...